CONSUMER AND RETAIL INDUSTRY

Retail and consumer product companies maximize profits with public relations

You have a product, and you’re excited to share it with the world. You know your product can help people, solve consumer problems or even provide some joy and relief. You’ve considered advertising, but you know you need something more credible that creates a buzz and builds your brand. So what do you do? Where do you turn for expert help and advice before you blow your marketing budget?

At Axia Public Relations, we understand the consumer product/retail industry and how to get the word out about your company’s products. By partnering with us, you’ll have access to our extensive list of relationships with the news media, including the national, industry and regional media outlets.  

Axia Public Relations can get your consumer good product or retail company in publications such as Inc.

PR Success Examples

With Axia Public Relations help, It Works! reached more than 1.5 billion customers.Axia helped a beauty and wellness company reach 1.5 billion consumers. Consumer wellness product It Works! hired Axia PR to help reach more customers and distributors and accelerate its growth. Over the course of one year, more than 900 media outlets ran stories and news announcements about It Works! The earned media coverage that Axia secured helped the company reach more than 1.5 billion consumers through 1,521 print and online news pieces, with a total publicity value of more than $17 million.

Axia Public Relations helped Taiwan-based Sonray Technologies inform North American customers of its Kulcar product.Axia increased awareness for Sonray Technologies’ Kulcar product in North America. Sonray Technologies hired Axia Public Relations for a three-month project to increase awareness for solar-powered car cooler-ventilators across the United States. Overall, the Kulcar product reached approximately 75.4 million consumers during the hot summer months, with an estimated assigned publicity value of more than $3.7 million.

Consumer Product and Retail Public Relations Campaigns

Once you’ve achieved some success, like our clients have, and your consumer products company is growing, it’s critical in today’s digital world to monitor your online presence. To help you keep up with your online reputation and reviews, Axia has ReviewMaxer software that will track online reviews from 500+ review sites for quick and easy managing. With ReviewMaxer software, in minutes you will know exactly what people are saying about your business and have a way to encourage more positive reviews.  

With Axia Public Relations' knowledge of the media, your company can reach many different media groups.

 

 

At Axia Public Relations, our team of PR experts can create a public relations strategy to help you earn the exposure you need using the news media and media relations to expand your retail and consumer product company. Partner with us today to attract more customers, build your brand and maximize profits.


To discover how we can help you grow, just give us a call or click to book an initial consult with our PR professionals.