Retail and consumer product companies maximize profits with public relations
You have a product, and you’re excited to share it with the world. You know your product can help people, solve consumer problems or even provide some joy and relief. You’ve considered advertising, but you know you need something more credible that creates a buzz and builds your brand. So what do you do? Where do you turn for expert help and advice before you blow your marketing budget?
At Axia Public Relations, we understand the consumer product/retail industry and how to get the word out about your company’s products. By partnering with us, you’ll have access to our extensive list of relationships with the news media, including the national, industry and regional media outlets.
Axia increased awareness for Sonray Technologies’ Kulcar product in North America. Sonray Technologies hired Axia Public Relations for a three-month project to increase awareness for solar-powered car cooler-ventilators across the United States. Overall, the Kulcar product reached approximately 75.4 million consumers during the hot summer months, with an estimated assigned publicity value of more than $3.7 million.
Once you’ve achieved some success, like our clients have, and your consumer products company is growing, it’s critical in today’s digital world to monitor your online presence. To help you keep up with your online reputation and reviews, Axia has ReviewMaxer software that will track online reviews from 500+ review sites for quick and easy managing. With ReviewMaxer software, in minutes you will know exactly what people are saying about your business and have a way to encourage more positive reviews.
At Axia Public Relations, our team of PR experts can create a public relations strategy to help you earn the exposure you need using the news media and media relations to expand your retail and consumer product company. Partner with us today to attract more customers, build your brand and maximize profits.