Valuable resources to expand your marketing potential
Are you ready to collect leads while you sleep? We’ve put together a free 50-page guide that tells you all you need to know about inbound marketing and how to implement it at your company.
We’ve put together a free 50-page guide that tells you all you need to know about inbound marketing and how to implement it at your company.
Axia Public Relations provides the guide to maximizing your public relations investment. To get maximum impact from your investment, you need to keep the momentum going – but how? In this e-book, you’ll learn 21 strategies to help you extend the reach of your PR investment from website tactics and social media posts to often-overlooked in-house opportunities and press release wire services. Grab the e-book today and don’t miss an opportunity to further the reach of your PR campaign.
Effective reputation management is the art of knowing how to manage your reputation and repair it after negative comments have been made against you and your company. In an age where everyone has access to the Internet and where most use social media, people’s opinions are being heard. One negative comment can be made very public and can instantly become very prominent.
Based on research performed at the USC Annenberg Strategic Communication and Public Relations Center, Axia’s free report will show you what your industry peers and other companies of the same size are spending on PR; how they’ve structured their PR efforts; how much of their public relations budgets are invested in outside firms; and how they evaluate their success.
Good media relations is the keystone of good public relations. Earned media coverage is more powerful than any form of advertising, and a positive news story is not only more credible than an ad, it will continue telling your story for years online (unlike advertising, which disappears as soon as you quit paying for it). It bears repeating that you want the media on your side, but every day, companies and inept PR firms alienate reporters, editors, bloggers and producers.
Have you been thinking about firing your public relations firm? Maybe you’re just not enjoying as much earned media coverage and other results as you did at the beginning of the relationship. Maybe you’re not receiving or sensing the same attention, progress and updates from your public relations firm. Maybe it’s the chemistry, or maybe you just can’t pinpoint exactly why you’re not happy with your public relations firm. Your relationship with your public relations firm is critical to your success in earning media coverage.
Not having a crisis communications plan in place could mean the end of your business. Every company faces a crisis at one point or another. If handled correctly, you can minimize and even leverage it to build deeper trust with customers and the community. However, one mistake can spiral out of control, causing chaos or even irreparable damage. Axia Public Relations will work with your company to develop a comprehensive crisis plan of action.