If you’re considering hiring a public relations employee or creating a PR department to perform PR for your company, be aware that the true cost of hiring and equipping a PR professional greatly exceeds his or her salary.
Additional costs include payroll taxes; benefits; hiring expenses; additional office space, furniture and technology; and informational databases with contact information for influential reporters, editors, producers and bloggers.
Whether you choose to create an effective PR department or attempt to get by on the cheap by hiring only one person, the expenses add up quickly.
Add those expenses together and divide by 12 months and you may find that you would better serve yourself by investing your PR budget in a professional PR firm like Axia Public Relations.
Large corporations will require an even larger PR staff to manage multi-location, multi-state or multi-national PR campaigns. (Did the know, according to the University of Southern California-Annenberg, the more PR staff a company has on payroll, the more that company depends on the outside PR firms? Another reason to reconsider an internal PR department.)
For our clients, we are typically working in teams of three or more employees - a strategist, account manager, writer, blogger, social media coordinator, media booker, copyeditor and an assistant. In addition, other members of our PR agency team jump into to help when needed with special projects, previous experience, unique expertise or to make valuable introductions.
Give us a minute and we'll give you the tools to grow your business. Register today for Axia's FREE 60 Second Impact, which comes packed with tools and tips for using PR to promote and grow your company, its products and services.Sign Up