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Our Leadership Team

 

Patrick McSweeney's image

Patrick McSweeney, APR, Fellow PRSA

Vice President, Public Relations Consultant


As a public relations strategist and counselor, Patrick McSweeney uses the skills he learned as a newspaper, radio and TV journalist to help clients effectively connect with employees, customers, community leaders, investors, vendors and others. He provides crisis communications planning, message development, media training and media relations assistance to C-suite executives and their teams.

Since transitioning to public relations, he has served as the spokesperson for a government agency in Florida as well as for Fortune 500 companies and worked with well-known automotive, high tech, retail brands, vacation destinations and others.

He has been active at the local and regional levels of PRSA and will be vice chair of PRSA’s national Diversity & Inclusion committee in 2022. He has taught writing courses as an adjunct professor at the college level as well as being a mentor to dozens of college students and young PR professionals.

Education and certifications

 

  • Bachelor of Arts in Journalism, The Ohio State University

  • Certificate - Diversity, Equity and Inclusion in the Workplace, University of South Florida Muma College of Business

  • National Incident Management System (NIMS-700) and Incident Command System training (ICS-100), FEMA - Federal Emergency Management Agency

  • Accredited in Public Relations, Public Relations Society of America (PRSA) in 2011

  • Inducted into the PRSA College of Fellows in 2015 for contributions in the field of Public Relations

Notable results

  • Created the Quilt for the Cure breast cancer support program that was honored as one of the best Corporate Social Responsibility (CSR) programs by PR News. 

  • Led media relations for Indigo-Clean™, a hospital light fixture that safely and continuously kills harmful bacteria, directly leading to sales to hospitals throughout the U.S.

  • Obtained $3.5 million in coverage from trade, specialty, and mainstream media outlets for Timberland Tires, leading to wholesaler and retailer commitments to sell the designed-to-be-recycled-into-shoes tire six months prior to the fashion brand was available

  • Solved logistical issues allowing frozen smoothies to be shipped to troops deployed in Iraq and Afghanistan war zones despite 100+ degree temperatures. Resulting media coverage in print, TV, radio and restaurant trades increased brand awareness and improved community relationships for Smoothie King franchisees across the U.S.

  • Led a multi-faceted non-traditional grassroots campaign for McDonald’s All-Day Breakfast in 125 Milwaukee area restaurants.30-day campaign increased overall sales by 4.65%

  • Increased Winn-Dixie’s share of voice in news coverage by 50% in one year by adopting a proactive stance during product recalls, natural disasters, and other crises. This changed public perception of the grocer to that of an industry leader

Family matters


  • Patrick is the father of two grown sons and lives with his college sweetheart, Jane, in Milwaukee’s Bay View neighborhood not far from Lake Michigan

  • Thanks to Zoom and social media, he keeps in touch with family members in California, Florida, Georgia, New York, Ohio, Pennsylvania and Australia

  • He and his wife were “rescued” by Xena, a mixed breed herding dog who spends much of her day with Patrick in his home office

In the community

  • Lector, lay Eucharistic minister and vestry member, Trinity Episcopal Church in Wauwatosa, Wis.

  • Board member and Lagoon Restoration chair, Humboldt Park Friends

  • Has been an active member of PRSA chapters in Florida and Wisconsin since 1990 and served as chapter president in 1995, 2013 and 2018

  • Avid runner, hiker and outdoors lover

  • Mayoral appointee to City of Jacksonville’s Council on Fitness & Wellbeing 

  • Department of Communications Advisory Board member, University of North Florida

Surprising facts about Patrick

  • He is the second son of a second son of an Irish immigrant on his father’s side of the family. Relatives on his mother’s side of the family were in Pennsylvania prior to the American Revolution.

  • As a TV reporter, he drove an M-60 battle tank at the U.S. Army’s armored school at Fort Knox.

  • He got the only one-on-one interview with then-Vice President George Bush by calling the White House Press Office everyday for six weeks in advance of a trip to Ohio by the VP. 

  • While in college, he was a freelance photographer for the Associated Press, with his work being published all over the world.

Favorite movies

  • "Field of Dreams"

  • "All the President’s Men"

  • “Spotlight”

  • “Shawshank Redeption”

  • “It’s a Wonderful Life”