You no doubt understand the need for precision and accuracy. After all, in your line of work, your ability to carry out business efficiently is a key indicator for success. However, as you consider the competition, strategies to improve your business, and how to grow, it is important to evaluate your current PR approach.
Instead of expending your people and time on the intricate ins and outs of a successful PR campaign, you can receive all that from Axia PR’s seasoned and reputable pros. Axia PR and our 20 colleagues across the continent know the power of effective PR, and we are ready to help your transportation and logistics company succeed!
Below are just some of the reasons why you need Axia PR by your side:
We are PR experts — Our stellar track record and recognition support this claim. We have served countless PR needs in a myriad of industries.
We know traditional PR doesn’t work anymore — Partnering with HubSpot, we are abundantly proud of our inbound marketing methods, which virtually attract new customers to your company.
Value-Driven Approach — Utilizing a flat-rate billing system, we avoid the tedious practice of charging clients for each individual project aspect. Rather than tracking hours, we focus on our results and their corresponding value. Our experience has shown that hourly billing engagements are not in anyone’s best interest, so we strive to avoid it.
At Axia PR, we take our core values seriously:
Integrity: Always do what’s right by honoring our commitments and the PRSA Code of Ethics.
Ideas: Develop innovative solutions to business challenges.
Relationships: Build and leverage mutually beneficial relationships.
Results: Ambitiously drive desired, measurable results.
Improve: Get 1% better every day by consistently investing in professional development.
It is our goal to live up to these ideals every day. They feed into our work as we recruit, hire, train, and further develop our staff. Check out some of our case studies.
Through our years in business, we are all too familiar with the confusion that springs when people start using “marketing” and “public relations” interchangeably. While there are certain aspects they share, our usage of PR is intentional. We take an all-encompassing approach to your message and carry it out in various outlets.
When businesses partner with Axia PR, one of our main goals is to promote and protect their reputation and brand identity. We accomplish this through a variety of services, including:
News media, or “earned media,” can come from events that lead to you or your business being featured in a news story. This includes speaking engagements, winning awards, guest appearances on podcasts, spokesperson media training, and crisis management, among our PR news services.
Online user-generated content is referred to as social media, or “shared media.” This media can include social networking, online reviews, reputation management, influencer marketing, influencer sites, questions and answers, and other sites featuring user-generated content.
Web media, or “owned media” refers to content you have or will create and own. Your website, blogs, newsrooms, search engine optimization, inbound marketing, email marketing, and landing pages can all fall under this umbrella.
By focusing on these three formats and seeking to capitalize on each one, Axia PR’s strategies are vast yet pointed. We know how to best utilize these mediums to carry out your message and mission. Furthermore, Axia PR does the heavy lifting of booking speaking engagements, submitting your businesses for awards, managing your online reviews, and more as you work to grow your business.
Why not manage your PR yourself? Well, between your daily tasks and considerations, the time and attention required for a successful PR campaign can add up quickly. You need to preserve your resources and focus on your important work. Axia PR can manage your PR needs while keeping you informed about our progress.
Our work is measurable. Through detailed analytics, you can see how effective our work is. We strive to be the industry bar setter when it comes to reporting, measuring, and evaluating our work.
Below are things we regularly do:
News Media Coverage: Our PR firm earns positive news media coverage for your company, its products/services, leaders, opinions, ideas, and innovations, ultimately building your brand and reputation by increasing visibility, trust, and loyalty among target industry contacts and consumers.
Crisis Communications Management: Every company faces a crisis at one point or another. Not having a crisis communications plan in place could mean the end of your company. If you handle a crisis correctly, you minimize and even leverage it to build deeper trust with customers and the community.
Online Review and Reputation Management: Positive reviews drive customers to your company, and negative reviews drive them away, costing you money. With your reputation at stake, how can you keep up and protect your brand on thousands of review sites? Axia PR offers a revolutionary review management platform to effectively and efficiently monitor, collect, and promote your online reviews.
Social Media Management: Of all internet users, 74% are active on social media, making it an extremely effective tool for reaching most audiences. Our PR agency can manage your social media profiles and efficiently engage your target audiences to get you the visibility boost you want.
Website Design and Development: Axia PR designs and develops custom, growth-driven websites for companies that want impressive and effective sites that speak to their target audiences.
Inbound Marketing: Inbound is a web marketing methodology that is education-based rather than interruption-based. Its focus is on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, and, ultimately, drive profitable customer action.
We’re just getting warmed up. We also can provide spokesperson training, award entries, help connect you with brand influencers, podcast appearances, speaking engagements, expert blogging, and more.
We are excited about working with you to help your transportation and logistics company thrive. When you’re ready, please visit our Become a Client form, give us a call at 888-PR-FIRM-8 (888-773-4768), and let’s schedule a free consultation to go over your business’ needs and begin building your company’s media empire!