Hello, and thank you for visiting Axia Public Relations! Our 20-year history, coupled with a world-class PR team, translates into what every data security company needs – proactive protection from the unexpected and powerful promotional strategies through news, social, and web media. As a data security company, you must not only safeguard the businesses that hire you, you must make sure you do the same for yourself!
Your good reputation and trust was hard earned, and once trust was cemented into your reputation, you knew you had to guard it, fiercely. If, however, the security of your company's reputation were to become compromised, what would you do? Do you have a crisis-management plan in place? If not, your once-stellar reputation could shift into free-fall, very quickly, and never fully recover. As Warren Buffet, so succinctly stated: “It takes 20 years to build a reputation and five minutes to have it ruined. If you think about that, you'll do things differently”.
Our PR firm helps companies handle crisis, correctly – whether financial, organizational, or technological. Even just a few negative online reviews can convince people to not buy a product or service. You must be prepared to respond with confidence, transparency, and authenticity – utilizing a proactive approach.
From award-winning news consultants to visual artists, to tech experts, data security companies gain the invaluable advantage of maximum exposure and solidification of trust among key audiences. Through Axia PR, you benefit from our diverse talents, proven strategies, and industry insights to keep your brand protected, polished and progressive.
When data security companies unite with Axia PR, our firm promotes their brand and safeguards their reputations through the utilization of various media sources including: news, social, and web.
News media allows us to, dramatically, build your data security company's brand identity and maximize visibility, trust, and loyalty among target-industry contacts and consumers. Our news media arenas cover a plethora of options: speaking engagements, award presentations, spokesperson media training, crisis management, guest appearances on podcasts, and more! Companies, of all types, rely on positive and powerful exposure to maximize their ROI.
Social media, as user-generated content, allows us to utilize social networking, online reviews, question-and-answer sites, social-influencer groups, and much more to rectify and/or solidify your company's brand identity and brand loyalty.
Your data security company caters to a specific audience, and our PR firm can determine the most-effective strategies designed to increase engagement for that niche group.
Web media allows us to, powerfully, promote your data security company through a variety of means, including dynamic website design and development. You want content that will 'speak' to your target audience – when you 'speak their language', you draw them in and engage them. Though web design and development is only one form of web media, it's herculean importance for your company cannot be overstated.
Attention-grabbing imagery, succinct and visually-appealing infographics, critical Calls-to-Action, ease of navigation, mobile optimization, and other requisite elements included in web design and development are critical for your data security company's success! Bottom line: our website creations make the difference between new conversions and lost prospects. Learn how to become a client today.
Imagine what happens when all three of the, above-mentioned, media platforms are combined! As a data security company, you can reap the rewards of killer PR campaigns that generate maximized exposure, increased and improved leads, more sales, and galvanized consumer confidence. As the saying goes: When you have their confidence, you have them!
But what if your data security company suffers a blow due to negative press or damaging online reviews? Playing defense and not communicating, immediately, often, translates into a lack of accountability – not a good 'plan' for convincing astute consumers. Our PR firm offers a revolutionary review-management platform to effectively and efficiently monitor, collect, and promote your online reviews.
Whether your data security company is dealing with negative online reviews or other potentially-devastating circumstances, our PR firm can mitigate the damage through success-driven methodologies that are innovative and proven! How a company responds to negative press will determine whether that company will thrive, merely survive, or die.
Through authentic, transparent, and comprehensive reputation-management strategies, our PR firm can 'stop the bleeding'. With a proactive crisis-communication plan in place, your company can be minimally impacted, and it can leverage the crisis plan to build deeper trust with your customers and the community.
Here is only one example of a business surviving a tragic turn-of-events:
In 1982, Johnson & Johnson experienced its shocking Tylenol tampering which resulted in seven deaths. The company was swift with its PR strategy. Johnson & Johnson plowed through the devastation of a $100 million+ retail loss. In the end, not only did the company survive, but it was able to boost its credibility due to its thoughtful and timely PR responses.
Our crisis communications experience includes a vast array of scenarios:
150K inappropriate emails sent to K-12 students
Negative online reviews
Racist-hiring allegations, and so much more!
At Axia PR, our strategies are measurable – you have the, seamless, ability, to track the outputs, outtakes, outcomes, and impacts of our PR efforts! Through positive exposure, enhanced visibility, increased sales, and strengthened consumer trust, your data security company can move forward like a fine-tuned engine.