Medical technologies are changing our world, and mind-boggling medtech innovations are improving outcomes for patients, transforming entire systems of care, and raising life expectancies around the globe. Next-generation medical technologies are rising up to the complex and critical challenges of the medical industry.
As complex and as sophisticated as any medtech company is, these companies must conjure a dynamically positive perception for the public, its customers, and its shareholders. How can a medtech company reach countless consumers within the medical industry, boost brand awareness, ooze credibility, and generate a robust demand for what it offers? The answer lies with Axia PR.
Our PR firm covers the entire spectrum of the public relations realm. We offer mighty PR solutions for medtech companies ranging from managing online reviews to creating events for public outreach and crisis intervention strategies.
At Axia PR, our teams are ready to work to open doors leading to ROI-generating coverage in the sectors and communities relevant to your medtech business. For example, our PR firm utilizes public relations services that assist with generating press coverage in high-profile publications.
By raising awareness of your medtech organization through the wonders of our talents, tools, and technologies, your reach is expanded, your reputation is bolstered, and your brand loyalty becomes solidified. All this is paramount since countless potential customers would view your company and pursue your services.
Our team members' passions revolve around bolstering medtech companies' successes. Through collaboration, education, and advocacy, we can shine the spotlight on your company's integrity and citizenship within the medtech industry.
It is true that integrity alone won't position one's company as the top dog in the industry, but without it being optimized, a company will begin to wither. Our PR firm will make sure consumers know without a doubt that your company's integrity is your company's foundation!
Medtech companies immediately benefit from Axia Public Relations being ranked by Forbes as one of America's best PR agencies for 2021! Our award-winning news reporters, public relations consultants, corporate communications experts, information technology professionals, and other colleagues offer vast and varied insights that focus on the medtech industry.
From medtech start-ups that are taking their first steps toward success to established medtech companies with impressive portfolios, our PR firm produces integrity-driven results. Axia PR and its 20 colleagues are positioned across North America, all working with regional and national companies.
Your business has an opportunity to harvest the bounties of PR-related activities, including speaking engagements, award nominations at industry-related, high-profile events, podcast appearances, positive press in relevant trade publications and broadcast outlets.
Our core values are embedded in every aspect of our business:
Integrity: We will not compromise with mediocrity regarding any dimension of our business. We honor our commitments and strongly abide by the PRSA Code of Ethics.
Ideas: Our innovative solutions fully address business challenges.
Relationships: We never underestimate the paramount importance of building and leveraging mutually beneficial relationships. It remains a top priority.
Results: We drive desired and measurable outcomes with ambition and precision.
Improve: We embrace a 1% improvement every day through our consistent investment in professional development, a powerful component in our PR firm's future success.
Consumers won't believe you are legitimate unless your brand integrity is out in the open for all to see. How does Axia PR help develop customer trust and confidence, as well as help you forge ahead of the competition through brand identity and integrity? Our PR firm offers the following:
PR expertise—We have handled just about every PR scenario imaginable! Our proven track record reflects our mastery in this arena.
Not only does our PR firm cover crisis management, brand awareness, reputation management, and advocacy, our digital campaigns can be tracked, monitored, and measured so that your medtech team can clearly assess the precise value of a dedicated PR campaign. More specifically, you will be able to track which customers and sales directly connect with a particular strategy.
Many PR professionals lack the skill sets required to evaluate the return on investment of their PR campaigns. The explosion of social media platforms and online advertising has revolutionized the way PR is measured, namely by utilizing media monitoring tools that have the ability to accurately measure paid and earned media.
PR insight—Traditional PR—paid advertising in print media, radio and TV spots, etc.—is part of offline content and comparatively ineffective and inadequate when contrasted with inbound marketing.
Through our inbound marketing services, higher readership and viewership of online content becomes a distinct and powerful advantage. Our inbound marketing involves laser-focused digital approaches embedded within specific PR strategies. These solutions are all designed to attract, engage, and retain customers for medtech companies like never before! Axia PR is proud to be an inbound marketing partner with HubSpot.
Value-driven approaches—Our medtech clients do not pay a fee for the individual components of a given project. Instead of tracking hours, our customer-centric approach most frequently utilizes a flat-rate billing system, making it easy and convenient for our clients.
Medtech companies in North America can connect with Axia PR in various ways: