With a unique blend of challenges and opportunities facing Insurtech companies, every advantage matters. As you work to serve your clients, remain current on best practices, and plan for the future, taking the time and effort necessary to craft and implement a far-reaching, thorough public relations strategy might seem nearly impossible. However, developing a PR strategy that works for your company can help you gain and retain business, communicate your brand’s strategy, and help make you a household name. Axia Public Relations is here to help. With our use of sophisticated technology, timely communication, and understanding of your operating environment, we have the skills and depth of experience necessary to help craft a PR plan that works for your company, calendar, and goals.
Many companies struggle to feel out the best tone and energy for their PR and marketing strategies. These subtle decisions can shape your company’s narrative and perspective, so getting it right is vital. After all, you’re proud of the work your Insurtech company accomplishes, and it’s only fair that you benefit from the attention you deserve. A major cause for anxiety when it comes to PR strategy is the realization that traditional PR doesn’t work anymore. With so many avenues for communication and marketing, no company should move forward with a single-strand strategy. Instead, Axia appreciates and understands the value of traditional, digital, and inbound PR venues and can help you make full use of them. You need to spend your money advertising where it can have the greatest effect, and our comprehensive plan can help you do just that.
Companies such as yours need to be constantly growing in order to stay relevant and up to date. Your PR approach plays a significant role in this endeavor, and while advertising could take many different forms, you don’t need to stress about it because we’ll help you determine a strategy that combines the three major crossroads of communication: news media, social media, and web media.
Importantly, PR is measurable, meaning you’ll be able to track which customers and sales come as a direct result of which efforts. At Axia Public Relations, we’re among the industry leaders who are creating a cultural shift in public relations reporting, measurement, and evaluation best practices to effectively measure PR and PR’s ROI at your company. You’ll never be left in the dark, wondering if our efforts have paid off; we’ll tell you!
Here are some of the services we offer to help you get your company to where you want it to be:
News media coverage: Earning positive news media coverage for your company, its products/services, leaders, opinions, ideas, and innovations can help build your brand and reputation by increasing visibility, trust, and loyalty among target industry contacts and consumers.
Crisis communications management: Whether or not you’ve experienced a crisis yet, every company is likely to face one eventually, and how you navigate it and work through it will say a lot about your company to those who are paying attention. Make sure you have the right plan and processes in place so that you can make further inroads with the public when crisis strikes.
Online review and reputation management: Taking a measured and intentional approach to reviews is a useful way to help promote your business. With hundreds of review sites out there, you need to take steps to reduce the chance of negative reviews while encouraging your patrons to leave reviews on the websites that will generate the most business for your company. Axia PR offers a revolutionary review management platform to effectively and efficiently monitor, collect, and promote your online reviews.
Social media management: Social media ends up in news coverage almost every day, and while the stories may range from positive to cringe-worthy, the internet and social media’s ubiquity have become too significant to ignore. 74% of internet users maintain some form of social media account, so your chances of success are pretty promising. You can benefit from a firm that knows how to avoid unnecessary squabbles and conflict, and instead focuses on increasing your brand value on social media.
Website design and development: Website creation and revision are keys to marketing success. Some never go beyond building a Facebook page, and others buy cheap, clunky web design plans that will help them build a website that is neither intuitive nor sleek. Curating the right kind of website is vital not only for when someone searches for an Insurtech company online, but so that they can easily navigate to your website when they come across you on social media. Giving visitors a beautiful and clear place to land makes all the difference.
Inbound marketing: Inbound is a web marketing methodology based on communicating education information. It focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. Ultimately, the goal is to drive profitable customer action.
This is just the tip of the iceberg. We also offer other services such as spokesperson training, award entries, connecting clients with brand influencers, podcast appearances, speaking engagements, expert blogging, and more.
As you continue to promote your business and increase name recognition, these aspects of your PR strategy are of the utmost importance, and Axia can help you address and improve them.
We’ve been around for decades, earning recognition for continued dedication to excellence. In fact, Forbes recognized Axia as a top PR agency. Beyond that, our client retention rate is 90%. Of those who leave, half of them end up returning. We are honored to have served the following companies:
We’re excited to help you take your company’s PR plan to the next level, and we look forward to hearing from you. Please complete our Become a Client form, give us a call at 888-PR-FIRM-8 (888-773-4768), and schedule a free consultation to go over your needs and begin building a balanced and effective PR strategy for your company.
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