A strategic, proactive, and tested public relations campaign is essential when promoting your environmentally friendly company and building its reputation. Successful public relations preserves the reputation you’ve built while also branching out to prospective clients so they can learn about your business.
Your PR success depends on many factors, including the PR firm you hire to conduct your campaigns. No two PR firms are identical, so your time is better spent working with the best. From small mom and pop shops to major regional and national businesses, Axia Public Relations has experience working with a variety of business structures and sizes.
Our clientele benefit from working with an agency that was ranked by Forbes as one of America's best PR agencies for 2021. While proud of the accomplishment, we are also humbled that our clients trust our ability to deliver. We don’t take this responsibility lightly when we structure an engagement or PR campaign for your company.
Here’s a couple of reasons why you can depend on us to deliver results:
We are PR experts: We have handled just about every PR scenario imaginable! Our track record demonstrates our expertise.
We know how the industry has evolved in recent years: We practice “inbound marketing,” which attracts new customers to your company. For this marketing approach, we are proud to partner with HubSpot.
Value-driven approach: Through our flat-rate billing system, we avoid the traditional approach of tracking fees by the hour. This helps us deliver a focused approach with better results. You’ll benefit from not receiving separate billing for individual project components. We also believe this best serves your interests, so we work to avoid hourly billings when applicable.
Axia PR’s core values are essential to all we do and improve every aspect of our business:
Integrity: We always do what’s right and honor our commitment to the Public Relations Society of America code of ethics.
Ideas: We develop innovative solutions to business challenges.
Relationships: It’s a priority to build mutually beneficial relationships.
Results: Our PR firm's digital campaigns can be tracked, monitored, and measured so your team can see the precise value of a dedicated PR campaign.
Improve: Get 1% better every day by consistently investing in professional development.
PR is commonly conflated with marketing. While both share similarities, there are also stark contrasts. PR and marketing exist to help increase exposure, name recognition and market share. However, PR is broader in scope and extends beyond traditional paid media. Separate from advertising agencies and marketing generalists, PR navigates the crossroads of news, social, and web media.
As the oldest and most traditional media form, news media, often referred to as “earned media,” is when a company is featured in a positive news story. People look to news for information, education, and entertainment. When you have a speaking engagement, win an award, or make a guest appearance on a podcast, we can help you promote this news in earned media. We also can help with spokesperson training and crisis management.
Social media or “shared media,” includes social networking, online reviews, reputation management, influencer marketing and other user-generated content. This burgeoning media avenue continues to grow in importance as we become more connected to the internet.
Web media, also known as “owned media,” is content you created, control and promote online. Web media includes logos, websites, blogs, search engine optimization, inbound marketing, email marketing, landing pages, and more. This content is more commonly sought by those who intentionally seek you out.
Working with Axia PR can help you achieve peace of mind while proactively addressing your company’s PR and crisis communications needs. Our team is equipped to help you book speaking engagements, submit your name for industry awards, manage online reviews, and meet goals to help improve your reputation.
Because of increased media consumption, it is important to consult experts when deciding your next steps. Companies can feel intimidated by media and the amount of public relations that now takes place online. It can be challenging to create and sustain positive media exposure to continue building your clientele.
Partnering with Axia PR can preserve resources and time. With your staff focused on the business, we can help manage your image and reputation.
Our approach isn’t just informed by experience. We also utilize a data-driven approach that helps us track how our work is helping your image and recognition. You won’t have to hope our efforts are helping you, you’ll be able to see it!
At Axia PR, we help you manage news, social, and web media. How would this work for your business? Below are some of the services we provide:
News media coverage: Our PR firm earns positive news media coverage for your company, products, services, leaders, ideas, and innovations. We increase visibility, trust, and loyalty among target industry contacts and consumers.
Crisis communications management: Any company can face a crisis. Not having a crisis communications plan in place could generate irreparable harm to your brand and business. If handled correctly, you may be able to minimize and even leverage a crisis to build trust with customers and the community.
Online review and reputation management: Positive reviews drive customers to your company, and negative reviews drive them away, often in greater numbers. With your reputation constantly on the line, how can you keep up and protect your brand on thousands of review sites? Axia PR provides an innovative review management platform to effectively and efficiently monitor, collect, and promote your online reviews.
Social media management: Of internet users, 74% are active on social media, making it an extremely effective tool for reaching most audiences. Our PR agency can manage your social media profiles and interact with your target audiences to get you the visibility you want.
Website design and development: Axia PR designs and develops custom, growth-driven websites for companies that speak to their target audiences.
Inbound marketing: Inbound marketing is a digital methodology that is education-based, rather than interruption-based. It focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, as well as drive profitable customer action.
If these or other strategies are something you’d like to consider, contact us to learn more.
Companies in North America can connect with Axia PR in several ways:
Call (888)PR-FIRM-8 or (888)773-4768 for immediate assistance
Schedule a free consultation
Fill out our ‘Become an Axia client’ form