The efforts you put forward daily as a franchiser to promote your insurance agency is important work to be proud of, but your ability to promote, advertise, and ultimately build your brand and name recognition are vital to everything else on your daily list of considerations. Instead of trying to find pockets of time to spend advertising on social media or other avenues, you may want to consider a full-time approach to your PR needs, as making the most of your advertising is essential for sustained growth. This is where Axia Public Relations can help. With our strategic use of innovative technology, reliable communication and understanding of your industry, we can help you craft and implement a far-reaching brand strategy that can help you take your business to the next level.
Weighing strategies and locations for your advertising is one of the best ways to make sure that your campaign accomplishes what you want it to. While it’s tempting to fall back on conventional and aggressive styles, the tone of your advertisements can make a big difference for the end results. It’s important to focus on your specific audience and differentiators to narrow your approach. To successfully run your advertising campaign in the appropriate places with the highest rate of success, you’ll need someone on your team who is savvy in traditional, digital, and inbound advertising. Alternatively, you can hire a PR firm that already knows it all to do the work for you. Modern advertising campaigns are split into three separate entities, and you’ll need to have a plan to make them all work together.
Consistent growth is a common goal for most companies, and one way to accomplish it is through advertising. For the best results, you’ll need to advertise in a variety of ways, targeting many different audiences. Axia PR can help you make sure you’re making the best decisions when it comes to successful self-promotion. We’ll work with you to make sure consumers absorb your message the way you want them to: through news media, social media, and web media so you can be sure to reach all of your potential clients.
Also, PR is measurable, meaning you’ll be able to track which customers and sales come as a direct result of Axia’s efforts. We are among the industry leaders who are creating a cultural shift in public relations reporting, measurement, and evaluation best practices to effectively measure PR’s ROI at your company. You’ll never be left in the dark, wondering if our efforts have paid off — we’ll tell you!
We offer a variety of services. Here’s how we can help with your advertising campaigns:
News media coverage: This is positive coverage for your company, products, services, personnel, and ideas to make you more visible to the public. This helps spread your positive reputation among the community and builds trust and loyalty with future clients.
Crisis communications management: While anyone and any company can face a crisis at any point, the way they handle the crisis makes all the difference. Making sure that you have a successful crisis communications plan ready to go can help you turn a potentially harmful situation into one through which you can build better relationships with customers and the community in general.
Online review and reputation management: Because so many consumers use reviews to influence their purchasing decisions, it’s important to make sure your business reviews bring them to your door. When you take the time to encourage customers to leave reviews on various websites and deal with any potentially negative reviews, you actively drum up more business for your company. Axia PR can help you with our review management platform so that you can monitor and collect online reviews and make sure they end up where your future clients will most likely see.
Social media management: Social media has come a long way in recent years and now includes 74% of internet users. Of course you would want to advertise in such a popular place. Our clients have the benefit of working with a PR firm that can navigate the dividing aspects of social media so that consumers see your business in a positive light.
Website design and development: Many consumers first come across your company online. Other media accounts will likely include links to your website, so it’s important to make sure that potential clients can easily navigate your website in an attractive and inviting format.
Inbound marketing: With inbound marketing, we strive to create content that helps educate a specific audience. This focused and methodical way of advertising helps target customers and drive customer action as well as profits.
These are just a few of the many ways Axia can help you promote your company.
Axia has been in business for nearly 20 years. Forbes recognized us as a top PR agency for 2021. Our clients agree that we provide quality PR so much so that 90% of them choose to stay with us. Of those that opt to discontinue our services, many return before long. We’re proud to have provided PR services to many great brands including:
We look forward to speaking with you about how Axia can help you get the most out of your PR campaign. Please complete our Become a Client form, give us a call at 888-PR-FIRM-8 (888-773-4768), and schedule a free consultation to go over your needs and begin building a balanced and effective PR strategy.