Senior Public Relations Strategist

Job Title: Senior Public Relations Strategist

Department: Account Service

Supervisor: President

Location: U.S. (remote)

Reports to: Communication Director

Compensation: $40K–$75K annual salary range, based on qualifications and experience

Benefits: Excellent benefits package including unlimited paid time off, matching 401K, QSEHRA healthcare insurance, gym membership, and profit sharing

We are currently only identifying qualified potential candidates for this role and will not schedule interviews until next quarter.

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Job Summary

Axia Public Relations seeks a senior public relations account manager (PR manager) with previous agency experience who is an optimistic, can-do team player, a self-starter, and comfortable working independently and collaboratively.

Axia works with ambitious medium-sized companies and large global enterprise corporations. The PR manager handles day-to-day PR activities for assigned clients. The PR manager is expected to become fully familiar with the products, services, geographic markets, industries, and target media of their assigned clients to efficiently manage their needs.

The PR manager reports to the president (or the PR vice president or PR director, when applicable).

Key Responsibilities

Prepare, update, oversee, and implement annual, quarterly, monthly, and project PR plans and budgets for assigned clients for internal and client approval.
Coordinate with the relevant account teams and client personnel to ensure Axia and its clients stay updated on PR activity.
Write, enhance, and distribute PR materials (news releases, media advisories, news stories, media kits, product sheets, bylined articles, media pitches, opinion articles, feature stories, blog posts, and case studies) for Axia and clients.
Coordinate media outreach and secure placements in print, digital, and broadcast media.
Create and review media-monitoring reports from service bureaus daily; share relevant clips and reports with clients when appropriate.
Monitor competitive PR activity and industry trends to provide proactive insights and strategic recommendations.
Track and report on campaign performance (compiling media clippings, sentiment analysis, and key performance metrics).
Anticipate and identify PR opportunities for existing clients and new opportunities for Axia among current and prospective clients; maintain a business presentation ready for use.
Provide the supervisor with daily, weekly, and monthly overviews of clients’ activities, plans, and future developments; inform the supervisor immediately of any potentially significant issues (crises, deadlines, client/Agency relations, budgets, etc.).
Obtain supervisor approval for all PR expenses and travel (if required) at appropriate stages before client presentations.
Review meeting agendas with the supervisor before client meetings.
Prepare and distribute client conference reports within 24 hours of each meeting or call warranting a documented summary.
Represent Axia and clients at industry functions when appropriate, promoting them at every opportunity.
Maintain computer skills required for Axia’s daily functions. Notify the PR director of any training needs or necessary purchases (hardware, software, tools, service upgrades, etc.).
Supervise interns, an internship program, freelancers, vendors, and employees as assigned.
Perform other duties and responsibilities as assigned.

Job Focus

The PR manager focuses on achieving accurate and timely PR results that support established organizational standards. Previous agency experience is required. Necessary qualifications for successful job performance include drive, determination, and taking responsibility for following policies and procedures.

The work environment is structured, but every day is unique. Job expectations are well-defined and supported by self-initiative, training, and on-the-job experience. The job requires accomplishing tasks quickly and handling a variety of activities within a clear scope. While the pace of the work is faster than average, the PR manager never compromises the timeliness and quality of results. Because of the fast pace, the PR manager must learn and master job-related knowledge and responsibilities quickly and thoroughly.

The PR manager must have an active, positive response to challenges and time pressures. The nature of the work requires quick decision-making based on pertinent information and an intention to minimize risk factors. Careful, critical analysis of new ideas or innovations is important to ensure any changes support established practices.

Communication is expected to be factual and authoritative, focused on continual problem-solving to overcome any obstacles to achieving high-quality, timely results.

If the job requires delegation to others, the PR manager should provide staff with a positive, supportive environment for learning the tasks and procedures necessary to meet quality standards.

Axia’s job environment provides recognition and rewards for the steady broadening of responsibilities, based on initiative, proven competence, and adherence to well-established business practices.

Qualifications

Results-driven PR professional with a passion for the profession and a reputation for results
Minimum 3–5 years of outstanding full-time PR, media relations, and communications experience
Must have at least 3–5 years in account service at a PR agency
Superior written and verbal communication skills and storytelling ability
Experience pitching stories to local, industry trade, national consumer, and business news outlets and overseeing earned media coverage
Ability to simultaneously manage multiple clients and deadlines at a fast pace
Socially poised; easily meets and connects with new people
Proficiency with PR tools such as Cision, Muck Rack, and similar platforms
Ability to develop long-term PR strategy roadmaps for continued brand visibility and engagement
Ability to work discreetly with sensitive information and confidential materials
Basic knowledge of AP Style
Previous newsroom and journalism experience (a plus)
Previous experience working with medium and large corporations (a plus)
Previous national PR campaign experience (a plus)

Job Characteristics

Below are the primary job characteristics and skills necessary for success in the role.

Pace and Variety of Activities

Sense of urgency to achieve timely, quality results
Varied activities

Focus

Technical, analytical focus
Creative work within established standards and guidelines

Decision-Making

Proactive, creative problem-solving
Skill in minimizing risk
Quick, authoritative decision-making based on knowledge and experience

Communication and Collaboration

Factual, task-based communication
Creative collaboration focused on problem-solving

Delegation and Leadership Style

Authoritative leadership based on expertise and knowledge of systems
Directive leadership to meet established quality and time standards
Delegation of routine details with opportunity for close follow-up

How to Apply

Please complete this short profile form: Axia Employment Profile

Submit your best pitch (as a cover letter) and resume.
Share your three favorite work samples as a follow-up. Please also share up to three samples of your most recent and most prominent earned media coverage (on behalf of an organization) in consumer or industry outlets.
We prefer PDFs and links. If you’re submitting a video or large file, please share a link.

Salary and Benefits

Compensation: $40K–$75K annual salary, based on qualifications and experience
Payable by direct deposit on the 15th and 30th of each month
Profit sharing
Unlimited paid time off and 10 annual paid holidays, plus Dec. 24 through Jan. 1
Summer Fridays
Short-term disability
QSEHRA health insurance match
Matching 401K retirement plan
Fitness match
Mobile phone and data match
Visit axiacareers.com to learn more.

Travel Requirements

Travel will comprise up to 10% annualized, with most months requiring no travel and up to two months requiring up to 50% travel for media tours, trade shows, conferences, speaking engagements, and current and prospective client site visits.

Physical Requirements

Sitting: The employee will sit for extended periods at their desk while working.
Standing: The employee may need to stand for up to an hour at a time while attending events.
Walking: The employee may walk considerable distances while supporting client needs, such as walking to meetings, touring facilities, and walking through airports.
Lifting: The employee may need to raise or lower objects from one level to another weekly as part of their office operations.
Carrying: The employee may need to carry objects such as a laptop, files, or a briefcase.
Grasping: The job requires the employee to regularly pick up objects like papers and office supplies with their fingers.
Reaching: The employee will use their hands and arms regularly to type and reach for objects.
Stooping and crouching: The employee will rarely be required to bend forward at the waist or bend their legs and spine.
Near acuity: The employee will utilize a computer to produce work product and read content on a computer and in print.
Speaking: The employee will regularly express ideas through speaking.
Listening: The job regularly requires the perception of carefully listening to others by phone and in person.
Accommodations are available for employees with disabilities.

About Axia Public Relations

What We Believe

We believe public relations is the best way to build and maintain a great reputation. But when people don’t know what effective PR is, they often do it wrong.

Who We Are

Forbes Magazine named Axia one of America’s best PR agencies.

Our core values reflect who we are and what our clients need to thrive. We continue relationships only with clients and colleagues who honor our core values:

Integrity
Ideas
Relationships
Results
Improvement

What We Do

We help organizations share stories that matter to their critical audiences. Our experts deliver measurable results through our unique news, social media, and web services, helping our clients gain visibility, consideration, and trust.

Who We Serve

America’s most admired and fastest-growing organizations trust Axia as their PR agency of record. Our clients’ industries include:

Construction
Home (improvement) services
Insurance
Cybersecurity
Dental
Franchisors

What We’ve Built

In 2002, Jason Mudd founded Axia in his den without a single client — but with a determination to create a better PR agency experience for clients and employees.

Twenty-some years later, the World Communications Forum named him North America's Best PR Leader, and companies nationwide choose to work with Axia’s small team of highly effective, award-winning experts.

Axia’s commitment to clients remains unwavering. Our agency has built an excellent reputation (net client and employee promoter scores range from 98–100), our clients are industry thought leaders, and we are positioned for significant growth.

Equal Opportunity Employer

Axia is an equal opportunity employer committed to providing a workplace free from harassment and discrimination. We celebrate our employees’ unique differences, which help drive curiosity, innovation, and success.

We do not discriminate. This includes on the basis of race, religion, disability, ethnicity, national origin, gender identity, gender expression, sexual orientation, age, marital status, veteran status, pregnancy, parental status, genetic information, political affiliation, or any other protected status. Accommodations are available for applicants with disabilities.

We are currently only identifying qualified potential candidates for this role and will not schedule interviews until next quarter.

Equal Opportunity Employer

We do not discriminate. This includes based on race, religion, disability, ethnicity, national origin, gender identity, gender expression, sexual orientation, age, marital status, veteran status, pregnancy, parental status, genetic information, political affiliation, or any other protected status. Accommodations are available for applicants with disabilities.

We are currently only identifying qualified potential candidates for this role and will not schedule interviews until next quarter.