Case Studies - We've got this!

Accounting firm experiences a surge in consumer awareness thanks to Axia PR

Posted by Paul Cook

Washington Accounting Services retained Axia Public Relations when it wanted to increase awareness of the tax and accounting business, and build their founders personal and professional brand. When Washington approached Axia, it desired to expand founder Tiffany Washington's visibility with companies and individuals who require the expert counsel of an advisor to small businesses and an expert on topics related to accounting, taxes and business financials.

 

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Topics: Media Relations, National, Thought Leadership, Financial Services, Professional Services, Small Companies, private companies, Speaking, Consumer Services, B2C, accounting/taxes, Taxes

PR gives a high-end condominium complex the push it needs to succeed

Posted by Jason Mudd

South Florida’s Atlantic Investments, a division of Florida Crystals, purchased an apartment complex in Jacksonville, Florida, that it wished to convert into high-end condominiums. Atlantic Investments needed to get the word out about its property to attract investors and owners to the complex, which would be called Avanti. After a competitive agency search, Atlantic Investments hired Axia Public Relations and charged Axia with the goal of generating buzz for Avanti.

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Topics: Media Relations, Jacksonville, Real Estate, Consumer Services, B2C, grand opening

PR Firm Increases Bed Night Stays at Historic Amelia Island Inn

Posted by Jason Mudd

Florida’s oldest continually run bed and breakfast, The Florida House, approached Axia Public Relations to help promote its upcoming 150th anniversary. In order to increase bookings and attract more repeat visits, Axia launched a public relations campaign targeted at reporters who cover travel and tourism. Axia’s efforts earned the inn a full-color, front-page story in the Sunday business section of The Florida Times-Union and Florida Trend as well as Jacksonville Business Journal, Nassau Sun and News-Leader, among others.

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Topics: Media Relations, Small Companies, private companies, Consumer Services, B2C, Travel and Tourism

PR Firm helps hotel developer win town’s approval

Posted by Jason Mudd

 

 

 When residents of New Smyrna Beach, Florida, wanted to put the brakes on a proposed 114-room hotel, investor and developer Poseidon Hotel Ventures sought to sway public opinion.

Poseidon Hotel Ventures enlisted public relations firm, Axia Public Relations, based on strong referrals and previous business relationships, for a public relations campaign to educate the community and gain public approval. 

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Topics: Media Relations, Consumer Services, B2C, Local PR, Travel and Tourism

University increases MBA enrollment by 50%

Posted by Jason Mudd

 

At the recommendation of a delighted client, the CEO of a Fortune 5000 global company and incoming board chair, Jacksonville University received $10,000 matching funds from that chairman's company to launch an image campaign to improve the local public perception of Jacksonville University.

 

After that successful endeavor, JU sought out Axia Public Relations to dramatically increase enrollment in its adult degree programs (ADP) and various master’s degree programs. Axia implemented an integrated campaign that included direct marketing, print, radio, television and earned media coverage, as well as a strong online program.

 

From Axia’s campaign, JU saw a 50-percent increase in MBA and ADP enrollment.

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Topics: Media Relations, Crisis PR, Reputation Management, National, Consumer, Professional Services, Crisis Communications, Special Projects, Branding, Jacksonville, Large Companies, medium companies, private companies, Consumer Services, B2C, Inbound Marketing, higher education, education, economic development

PR Firm and earned media coverage reaches 1.2 million potential credit union members

Posted by Jason Mudd

Jax Federal Credit Union, looking to promote its transition to a community credit union, looked to Axia Public Relations to generate media exposure. During its campaign, Axia wrote news releases and leveraged current media contacts to announce the credit union’s new “open membership” and publicized JFCU’s first building purchase to further solidify the company’s community presence in Jacksonville, Fla. The end result was more than $58,000 in earned media coverage for JFCU in The Florida Times-Union, Jacksonville Business Journal and the Financial News and Daily Record.

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Topics: Media Relations, Financial Services, product launch, Branding, Jacksonville, medium companies, private companies, Consumer Services, B2C

C1 Advantage Checking Program makes a splash on TV, Radio, Internet and more

Posted by Jason Mudd

Already an Axia Public Relations client, Community First Credit Union, with a goal of capturing additional members by launching an innovative rewards-based checking product, turned to Axia for additional services. Axia created two brand-response television spots that drove up membership and enrollment in the C1 Advantage Checking program. The result included 746 new members, 387 new accounts from current members and 3,118 converted accounts from current members.

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Topics: Media Relations, Financial Services, Jacksonville, medium companies, private companies, Consumer Services, Florida, B2C

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