You have reached Axia Public Relations, and we thank you for taking a moment to discover how the right PR campaign can revolutionize your green company's position in the industry as well as where it stands in the eye's of the public!
Green companies embracing the paradigm of 'going green' position themselves in a positive PR light – almost by default – and it's easy to see why: environmentally-conscious consumers are on the rise, and they appreciate the minimal impact green companies have on the environment.
Green companies, of course, utilize manufacturing methods that generate fewer hazardous emissions and eliminate environmental hazards. In an ironic twist, however, the word 'hazard' could come back to bite any green company if it underestimates the power behind a dynamic PR campaign. Companies have fallen apart and company reputations have been destroyed due to PR campaigns that 'never were'.
Our diversely-talented PR professionals partner with regional and national companies that desire to build awareness of their brand and solidify their reputation by investing in news, social, and web services. Our PR firm is in the business of making sure your business doesn't merely survive, but that it thrives!
Our PR firm delivers an exceptional client experience. We bring unmatched subject-matter expertise to the table and we embrace an authentic partnership approach. For 20 years, Axia PR has offered companies, of all types, a comprehensive array of PR solutions – from news media coverage to website design to crisis-communications management, and so much more.
And speaking of crisis management, Axia PR possesses a great deal of experience in this arena – from negative publicity to cyber attacks to product recall – it's all about our talented team turning a PR problem into a positive branding opportunity. At Axia PR, speed is tempered by a prudent analysis of every possible option, prior to taking action. Don't be among the astounding number of businesses that fail to have a crisis-management plan in place!
From our award-winning news consultants to visual artists to tech experts, our team's diverse talents, proven strategies, and industry insights can keep your green company's reputation protected and your brand loyalty promoted.
News media, social media, and web media form the foundation of a company's success. They are essential in order to reach your customers, gain valuable insights, and grow your brand.
News media allows us to, dramatically, build your green company's brand identity and maximize visibility, trust, and loyalty among target-industry contacts and consumers. Our news media arenas cover a plethora of options: speaking engagements, award presentations, spokesperson media training, crisis management, guest appearances on podcasts, and more! Companies, of all types, rely on positive and powerful exposure to maximize their ROI.
Social media, as user-generated content, allows us to utilize social networking, online reviews, question-and-answer sites, social-influencer groups, and much more to rectify and/or solidify your company's brand identity and brand loyalty.
Your green company caters to a specific audience, and our PR firm can determine the most-effective strategies designed to increase engagement for that niche group.
Web media allows us to, powerfully, promote your green company through a variety of means, including dynamic website design and development. You want content that will 'speak' to your target audience – when you 'speak their language', you draw them in and engage them. Though web design and development is only one form of web media, it's astronomical importance for your company cannot be overstated.
Attention-grabbing imagery, succinct and visually-appealing infographics, critical Calls-to-Action, ease of navigation, mobile optimization, and other requisite elements included in web design and development are critical for your green company's success! Bottom line: our website creations make the difference between new conversions and lost prospects. Learn how to become a client today.
Imagine what happens when all three of the, above-mentioned, media platforms are combined! As a green company, you can reap the rewards of killer PR campaigns that generate maximized exposure, increased and improved leads, more sales, and galvanized consumer confidence. As the saying goes: When you have their confidence, you have them!
But what if your green company suffers a blow due to negative press or damaging online reviews? Are you prepared to field questions from the media, your employees, and your other stakeholders? Our PR firm offers a revolutionary review-management platform to effectively and efficiently monitor, collect, and promote your online reviews.
Whether your green company is dealing with negative online reviews or a different crisis situation, our PR firm can mitigate the damage through success-driven methodologies that are innovative and proven! How a company responds to negative press will determine whether that company will thrive, merely survive, or die.
Through authentic, transparent, and comprehensive reputation-management approaches, our PR firm can 'stop the bleeding'. With a proactive crisis-communication plan in place, your company can be minimally impacted, and it can leverage the crisis plan to build deeper trust with your customers and the community.
Here is only one example of a business surviving a tragic turn-of-events:
In 1982, Johnson & Johnson experienced its shocking Tylenol tampering which resulted in seven deaths. The company was swift with its PR strategy. Johnson & Johnson plowed through the devastation of a $100 million+ retail loss. In the end, not only did the company survive, but it was able to boost its credibility due to its thoughtful and timely PR responses.
Our crisis communications experience includes a vast array of scenarios:
150K inappropriate emails sent to K-12 students
Negative online reviews
Racist-hiring allegations, and so much more!
At Axia PR, our strategies are measurable – you have the, seamless, ability, to track the outputs, outtakes, outcomes, and impacts of our PR efforts! Through positive exposure, enhanced visibility, increased sales, and strengthened consumer trust, your green company can move forward like a fine-tuned machine.
To gain more information on how Axia's PR campaigns and PR management strategies can benefit your green company, call our team at 888-PR-FIRM-8 or schedule a free consultation.