Your membership covers our ongoing media outreach.
We’ll present media outlets and topics for your pre-approval.
You pay a reasonable success bonus when coverage runs.
PR Club Membership is an implementation-first, entry-level, earned media program designed for companies seeking consistent publicity and third-party credibility without the cost of a full strategic PR retainer.
PR Club provides access to Axia’s streamlined earned media systems focused on outreach and placements. Axia will leverage media databases, requests, editorial calendars, submitted articles, newsjacking techniques, and other sources for mentions, quotes, and feature stories. Axia also provides digital media monitoring, a digital portfolio of earned coverage, and earned media coverage alerts.
This program intentionally does not include the deeper strategic layers that come with our typical engagements, such as launch strategy, messaging architecture, annual planning, structured onboarding, quarterly strategy sessions, and executive-level advisory. If you want publicity-first media relations, PR Club is a good fit. If you want strategy, messaging refinement, and long-term positioning leadership, NewsBureau is a better fit.
Many organizations start with PR Club to build earned media consistency, then move into NewsBureau when they want deeper strategy, sharper messaging, and executive-level partnership.
PR Club Membership is ideal for organizations that:
Available by invitation only to qualified companies.
Complete transparency and approval at every step:
Optionally, we can recommend additional media outlets or pitch ideas outside your pre-approved list for your review and approval.
While Axia cannot guarantee any media coverage, Axia recommends that the client budget at least $2,500 per month for success bonuses. Earned media depends on newsroom discretion, timing, and market conditions. Journalists, editors, and producers retain final coverage decisions.
| Program | National Impact | Regional Reach | Local Visibility |
|---|---|---|---|
| Ideal for | Organizations seeking national media attention and recognition across the U.S. | Companies seeking media coverage across across up to five metropolitians or three states | Organizations focused on earning visibility within one city or metro area |
| Who it’s for | National and multi-market brands, and franchises | Regional companies and multi-location businesses | Local businesses serving one geographic area |
| Focus | Nationwide earned media coverage, including top-tier and industry trade media outlets | Multi-market and regional trade media opportunities | City and community-level earned coverage |
| Key inclusions | Media relations outreach for earned media coverage from client-preapproved national, industry, regional, and local outlet lists and topics | Media relations outreach for earned media coverage from client-preapproved local and regional outlet lists and topics | Media relations outreach for earned media coverage from client-preapproved local outlet lists and topics |
| Video meetings | Every two weeks | Every three weeks | Monthly |
| Flexible engagement | Pause or cancel anytime | Pause or cancel anytime | Pause or cancel anytime |
| Base investment | $700–$3,000 success bonusesStart Today |
$700–$3,000 success bonusesStart Today |
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PR Club requires the base membership investment plus a recommended minimum $2,500 per month in success bonus capacity.
(Applies to all tiers, based on outlet type)
| Outlet Type | Success Bonus |
|---|---|
| National TV | $3,000 |
| Print and Digital | $1,500 |
| Local TV | $1,300 |
| Print or Digital | $1,000 |
| Radio | $900 |
| Podcast | $700 |
Join PR Club Membership and start earning real media coverage without long-term risk.
