Your membership covers our ongoing media outreach.
We’ll present media outlets and topics for your pre-approval.
You pay a reasonable media coverage bonus when coverage runs.
PR Club Membership is an implementation-first, entry-level, earned media program designed for companies seeking consistent publicity and third-party credibility without the cost of a full strategic PR retainer.
PR Club provides access to Axia’s streamlined earned media systems focused on outreach and placements. Axia will leverage media databases, requests, editorial calendars, submitted articles, newsjacking techniques, and other sources for mentions, quotes, and feature stories.
As part of your base PR Club membership, we can secure coverage in more than 35 digital publications — as long as it's a relevant fit — where we have content agreements to submit regular articles. Up to two placements per month are included in your membership when there isn't other earned media coverage (placements in these specific digital publications do not count toward your media coverage bonus). The number in parentheses next to each publication reflects its Ahrefs Domain Rating (DR) — a 0–100 scale that measures the strength of a website's backlink profile and is widely used as an indicator of a site's authority and SEO credibility. These include Authority Magazine on Medium.com (94), Los Angeles Wire (84), New York Weekly (74), CEO Weekly (62), Economic Insider (53), Entertainment Post (52), Wall Street Times (52), Celebrity (51), New York Wire (49), Influencer Daily (49), Entertainment (48), Atlanta Wire (38), US Insider (38), US Reporter (38), Women's Journal (38), Miami Wire (37), Artist Weekly (34), The Chicago Journal (34), Music Observer (34), US Business News (32), Net Worth (31), Real Estate Today (30), and more. Axia also provides digital media monitoring, a digital portfolio of earned coverage, and earned media coverage alerts.
This program intentionally does not include the deeper strategic layers that come with our typical engagements, such as launch strategy, messaging architecture, annual planning, structured onboarding, quarterly strategy sessions, and executive-level advisory. If you want publicity-first media relations, PR Club is a good fit. If you want strategy, messaging refinement, and long-term positioning leadership, NewsBureau is a better fit.
Many organizations start with PR Club to build earned media consistency, then move into NewsBureau when they want deeper strategy, sharper messaging, and executive-level partnership.
PR Club Membership is ideal for organizations that:
Available by invitation only to qualified companies.
Complete transparency and approval at every step:
Optionally, we can recommend additional media outlets or pitch ideas outside your pre-approved list for your review and approval.
* Clients should plan for at least $2,500 per month in media coverage bonuses to effectively participate in the PR Club Membership. This is not a guarantee of coverage, but rather the typical level of opportunity participation required for the program to build momentum and deliver value over time. Media coverage opportunities vary based on newsworthiness, editorial interest, timing, market conditions, and client responsiveness.
| Program | National Impact | Regional Reach | Local Visibility |
|---|---|---|---|
| Ideal for | Organizations seeking national media attention and recognition across the U.S. | Companies seeking media coverage across across up to five metropolitians or three states | Organizations focused on earning visibility within one city or metro area |
| Who it’s for | National and multi-market brands, and franchises | Regional companies and multi-location businesses | Local businesses serving one geographic area |
| Focus | Nationwide earned media coverage, including top-tier and industry trade media outlets | Multi-market and regional trade media opportunities | City and community-level earned coverage |
| Key inclusions | Media relations outreach for earned media coverage from client-preapproved national, industry, regional, and local outlet lists and topics | Media relations outreach for earned media coverage from client-preapproved local and regional outlet lists and topics | Media relations outreach for earned media coverage from client-preapproved local outlet lists and topics |
| Video meetings | Every two weeks | Every three weeks | Monthly |
| Flexible engagement | Pause or cancel anytime | Pause or cancel anytime | Pause or cancel anytime |
| Base investment | $700–$3,000 media coverage bonusesStart Today |
$700–$3,000 media coverage bonusesStart Today |
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PR Club requires the base membership investment plus a recommended minimum $2,500 per month in media coverage bonus capacity.
(Applies to all tiers, based on outlet type)
| Outlet Type | Media Coverage Bonus |
|---|---|
| National TV | $3,000 |
| Print and Digital | $1,500 |
| Local TV | $1,300 |
| Print or Digital | $1,000 |
| Radio | $900 |
| Podcast | $700 |
Join PR Club Membership and start earning real media coverage without long-term risk.
