Our Audience
Our typical audience member is a mid- to senior-level marketing, corporate communications, or public relations professional working in-house at a mid-market or enterprise organization. They’re responsible for shaping their company’s brand, reputation, and visibility, and they look to On Top of PR for trusted insights, trends, and expert strategies to stay ahead in an evolving media landscape.
Listeners often hold titles such as Director of Marketing, VP of Communications, Chief Marketing Officer, or PR Manager. They’re decision-makers or influencers within their organizations, seeking fresh thinking and real-world takeaways they can bring back to their teams and leadership.
Our Guests
Our ideal guest is an established expert, industry leader, or forward-thinking practitioner in the fields of public relations, marketing, media, communications, reputation management, or PR technology. Guests should bring original insights, real-world experience, and actionable advice tailored to professionals in mid-sized and large organizations.
We especially welcome guests who:
Have authored respected research, frameworks, or books
Represent major brands or innovative companies
Can speak to emerging trends such as AI in PR, crisis communications, thought leadership, or measurement
Offer practical strategies that align with what today’s marketing and communications leaders care most about
We also welcome authors and experts who bring value through tangentially related topics that improve the lives and effectiveness of our audience. This includes leadership, managing others, having difficult conversations, building trust, being a strategic advisor, building and leading teams, work-life balance, stress management, and related professional development topics.
We do not accept guests who represent other public relations agencies or competing PR service providers. However, we welcome guests from PR software platforms, technology companies, and professional associations that support the PR profession.
Ideal guests understand the value of public relations, corporate communication, and digital content. They’re eager to contribute to the profession by sharing generously and engaging thoughtfully with Jason during the episode. They are not looking to sell, but instead share their insights and intelligence with our loyal audience.