BrandScript

A CHARACTER

WHAT DO THEY WANT? 

Increased, favorable marketplace visibility - to be seen and known in all the right places

HAS A PROBLEM

EXTERNAL

Missing out on the right attention

INTERNAL

Frustrated, jealous, or envious

PHILOSOPHICAL

We deserve to be seen and should be more well-known than we are right now.

AND MEETS A GUIDE

EMPATHY

We understand how time-consuming and complicated great public relations can be. You shouldn’t have to do it alone.

AUTHORITY

• Two decades in business

• Recognized as one of the top PR agencies by Forbes

• List of highly qualified brands we’ve worked with

• 90%+ client retention year over year (when clients do leave, half come back)

WHO GIVES THEM A PLAN

PROCESS

1. Book a Free 30 Minute Consult

2. Review Three Custom Recommendation Options for how we might work together

3. Get the Attention You Deserve

AGREEMENT (the way we do this)

• Have a dedicated account executive who’s focused on your needs

• We’ll provide a variety of options to fit different needs and budget ranges

• Exclusively focused on PR: We understand earned media better than other agencies, which means you’ll get more news attention

• Value-added option: We don’t charge extra for added services like media monitoring and ___

• Traditional PR doesn’t work anymore: We understand the traditional, digital, and inbound attraction of customers; it’s not enough to get your name in the news. Online reputation matters now, and we help there too. (1. Earned Media PLUS 2. Reputation, SEO, inbound, and digital services)

AND CALLS THEM TO ACTION

DIRECT

Book a Free 30 Minute Consult

TRANSITIONAL

“Five Mistakes Companies Make with Their PR (and How to Fix Them)”

THAT ENDS IN SUCCESS

• Increase brand value

• Excel in your role

• Get the right attention 

• Use time and budget efficiently 

• Grow as a company

AND HELPS THEM AVOID FAILURE

• Lose your job/poor job performance

• No growth personally or as a company

• Getting the wrong attention and coverage that creates negative effects

• Wasted time and money on things that don’t work

• Devalue your brand

CHARACTER TRANSFORMATION

FROM: Unknown (or with weak/negative reputation)

TO: Known and with a strong, positive reputation

One-Liner

PROBLEM > SOLUTION > OUTCOME

LONGER VERSION:

Many companies struggle to be seen and known in all the right places. At Axia Public Relations, we help companies get the positive attention they deserve so they can grow. 

SHORTER VERSION:

Many companies struggle to be seen and known. We help companies get positive attention so they can grow.

Uses for the one-liner:

• Back of business card

• Footer of email

• Short description on social media

• “Elevator pitch” to answer the question “What do you do?”