Client Name: Hometown Plumbing
Headline: Boosting customer engagement in Southern California
Teaser/Summary: Hometown Plumbing sought to grow its customer base while reducing acquisition costs in Southern California. After implementing Axia’s search box optimization for plumbing-related keywords in targeted cities, website sessions increased by 80%, users grew by 88%, and bounce rates decreased by over 22%, leading to a highly engaged audience.
Business Challenge:
Hometown Plumbing needed to expand its customer base in Southern California and lower its cost per acquisition. To help achieve this, the company wanted to rank well in search results for specific keywords in cities like San Diego, Oceanside, and Palm Springs. However, the team struggled to find an effective strategy that would simultaneously cut marketing costs and drive meaningful engagement.
Solution:
We introduced a targeted search box optimization strategy, focusing on five relevant plumbing keywords for the Southern California market. The team was so impressed by the initial results that they also launched their first Bing Pay-Per-Click campaign, further expanding their reach.
Results:
Client Name: Junk Valet, Inc.
Headline: Standing out in a crowded junk removal market
Teaser/Summary: Junk Valet needed a cost-effective strategy to compete in a crowded market while launching a new pressure washing service. With search box optimization for targeted keywords in Oceanside and San Diego, sessions increased by 94%, and Junk Valet gained eight new clients from Bing alone within the first month.
Business Challenge:
Facing a highly competitive junk removal market, Junk Valet’s team wanted to generate quality leads without increasing their PPC spend. They were also introducing a new pressure-washing service in Oceanside and San Diego, further complicating their marketing strategy.
Solution:
Our targeted search box optimization strategy focused on four key terms for junk removal and pressure washing. This allowed Junk Valet to gain visibility in search engine autocompletes and attract more qualified leads without inflating their marketing budget.
Results:
Client Name: Taylor’s Impressive Carpet
Headline: Expanding customer reach through cutting-edge strategies
Teaser/Summary: Taylor’s Impressive Carpet aimed to grow its customer base by staying ahead of technology trends. When the company implemented search box optimization campaigns for key locations like Beaumont and Palm Springs, sessions grew by 9%, users grew by 8%, and bounce rates dropped by 10%, increasing engagement and customer acquisition.
Business Challenge:
Taylor’s Impressive Carpet, a tech-forward company, constantly looks for innovative ways to acquire new customers. To increase their presence in key locations like Beaumont and Palm Springs, the team wanted to leverage the latest digital marketing tools to stay ahead of the competition.
Solution:
We created a search box optimization campaign with key terms related to carpet cleaning in the target locations. This allowed them to capture early search interest and convert it into customer inquiries, staying at the forefront of their market.
Results:
Client Name: HomeTown Restoration
Headline: Lowering customer acquisition costs in a competitive market
Teaser/Summary: HomeTown Restoration faced soaring customer acquisition costs, with the average cost per water damage call reaching $260. After using search box optimization to target water damage keywords in five areas, sessions grew by 20%, users by 31%, and bounce rates decreased by over 23.4%, resulting in more effective customer acquisition and engagement.
Business Challenge:
As competitors saturated the market, HomeTown Restoration’s customer acquisition costs kept climbing. With Local Services Ads, the average cost per call for water damage hit $260. The company needed a solution that would lower marketing expenses without compromising on lead quality.
Solution:
Our targeted search box optimization strategy focused on "water damage" keywords in five targeted areas. This low, fixed-local monthly fee provided a sustainable way to reduce marketing costs while improving visibility in search engine results.
Results:
