Idea Integration/Astadia
As the agency of record for MPS Group (later Adecco Group) and its eight business units, including Microsoft Gold Partner and IT security consultants Idea Integration (now Astadia), Axia Public Relations developed earned media-worthy news pitches and story ideas for targeted industry trade media and general business media outlets for over a decade.
The business challenge
Technology systems integration and IT consulting firm Idea Integration (now Astadia) desired to promote its high-tech projects and cybersecurity programs for high-profile clients.
The solution
The PR agency knew it had multiple expert sources available as thought leaders to share their unique point of view on multiple trending topics and challenges facing various industries. They also had a portfolio of successful case studies and newly completed projects that were each unique and newsworthy to the industry.
The results
As 1 of 8 business units Axia managed media relations for earned media coverage:
See Also