JAX FEDERAL CREDIT UNION
Jax Federal Credit Union hired Axia to generate media exposure to promote its transition to a community credit union. Axia wrote news releases, leveraged current media contacts, and publicized JFCU’s first building purchase. The end result was positive news media coverage in multiple publications.
When Jax Federal Credit Union changed to a community credit union, key executives knew a big splash in the media could help them boost awareness and capture more members.
- Angie Coleman-Rao
Jax Federal Credit Union
To achieve JFCU’s goals, national public relations firm Axia Public Relations wrote news releases and leveraged current media contacts to announce the credit union’s new “open membership” to 1.2 million people in the market. In addition, Axia publicized JFCU’s first building purchase, solidifying the company in the Jacksonville market, and managed the credit union’s ground-breaking and grand opening events.
The end result was priceless, as more media coverage came in for JFCU in The Florida Times-Union, Jacksonville Business Journal, and the Financial News and Daily Record.
This case study included $58,000 of AVEs, at Axia we prefer better metrics to show the value of earned media coverage. Check out why you should stop using AVEs to measure earned media coverage.