Fidelity National Information Services Inc. (NYSE: FIS)
Fidelity National Information Services Inc. (FIS), needed help developing its environmental employee sustainability program, GreenLight. This campaign helped the world's largest fintech company develop an employee environmental communications program with marketing tools and environmental improvements to the global field offices. As a result, the company saw enterprise-wide success with its GreenLight program.
The business challenge
FIS is the leading provider of banking technologies for financial institutions and businesses. As part of its growth, the Fortune 500 company needed help with the development of its environmental employee sustainability program, GreenLight. This new program would benefit all field offices as well as make a positive environmental impact.
The solution
Named The FIS GreenLight Initiative, this campaign developed internal communications and marketing tools for GreenLight. This included naming the program, designing the logo, developing a tagline, creating an internal e-newsletter and posters, as well as planning a website with social media integration to promote green behavior in the workplace. In addition, plans for an international campaign for FIS global offices with translations are underway.
The results
Through the GreenLight campaign, FIS saw enterprise-wide global success. Field offices nationwide made these improvements:
- Marcia Danzeisen, FIS