Consumer packaged goods
When a consumer packaged goods company experienced a cybersecurity crisis event, within one hour, their public relations agency of record helped the client solve its issues and created a corporate communication response to the impacted consumers and suppliers who received the phishing email.
The business challenge
Management at the e-commerce retailer contacted the PR firm about a phishing incident, a suspicious email sent from their primary customer outreach email addresses they didn't send.
The solution
The PR agency knew to review logs and headers from the email to determine the machine the phishing email was sent from. Axia also connected the brand with its company’s managed security service provider, which began offering the brand services immediately because it did not yet have an incumbent MSSP.
The results
Within one hour, Axia:
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