Blue Cross Blue Shield
Blue Cross needed to gain support for its new IT enterprise deployment. Axia created a detailed communication plan and strategy that eased employees, agents, and providers into the new system. The new software’s adoption went smoothly.
The business challenge
The solution
During its campaign, Axia provided computer-based training, email updates, weekly newsletters, webinars, closed-circuit TV spots, desktop drops, online surveys, and other communications to educate employees, generate positive responses, and measure its successes.
- Barbara Ainsworth, Blue Cross Blue Shield
Convincing 10,000 employees to utilize new software is no easy task. Before Blue Cross Blue Shield rolled out a more recent Windows Professional operating system, WebEx, Siebel 7, Enterprise Data Warehouse, and HIPPA, Axia provided IT communication and education to its employees to ensure a smooth transition.
Blue Cross Blue Shield senior vice presidents and directors additionally worked with Axia experts to set program goals and objectives. Axia then recommended a schedule to facilitate two-way communication between individual department executives and employees before the migration.
During the implementation phase, Axia provided computer-based training, print memos, e-mail updates, weekly newsletters, webinars, closed-circuit TV spots, desktop drops, and online surveys before and after the campaign.
The results
By leveraging new communications channels, adopting the latest software went smoothly.