When Dave and Buster’s desired a public relations partner to open its new location in Orlando, Fla., a Los Angeles PR firm recommended D&B to Axia Public Relations.
And when Dave and Buster’s needed help attracting new customers and getting new attention for its 15-year-old location in Jacksonville, Fla., D&B called on Axia Public Relations again.
The Axia PR team went to work. Axia developed and activated local store marketing (LSM) strategies, public relations, social media, and event ideas and solutions to generate new revenue and loyal customers to jump-start immediate summer and overall sales beyond the summer. Axia developed strategies to reach business professionals, grow college students and military personnel, and grow lunch and event sales. Axia scheduled TV appearances and earned news coverage for the company, its location, new menu items, and upcoming events.
In addition, Axia alerted the company to new competition aggressively entering the D&B footprint across the U.S. D&B executives were unaware of this competitor and could now track lost market share to such competition. According to the company's CMO, that competitive intelligence was worth the PR investment in Axia alone.
When Dave & Buster's needed support in Panama City Beach, they called on Axia Public Relations again for an award-winning, record-setting grand opening PR campaign. Axia reached 1.5 million consumers in 90 days, secured 41 stories, grossed the second-highest opening-day sales record in Dave & Buster’s 31-year history, and the most-ever company record for a Monday opening.
See related case study: Busting grand opening sales records