GRAYROBINSON
Long-term Axia client Brightway Insurance referred GrayRobinson, one of the most reputable corporate Florida law firms, to Axia Public Relations to get the word out about the firm’s expansion throughout Florida. Axia implemented a detailed public relations campaign and conducted media interview training and developed key messages and article submissions to regional and state news outlets.
During its campaign, Axia earned news coverage for GrayRobinson in well-read and influential media outlets such as The Florida Times-Union, The Jacksonville Business Journal, Florida Trend, Financial News & Daily Record and Jacksonville Lawyer, among others.
When GrayRobinson, one of the most reputable corporate Florida law firms, wanted to publicize its Florida expansion, it called on Florida public relations firm Axia Public Relations.
Axia introduced GrayRobinson, its partners and its expert attorneys to the influential members of the news media who cover legal matters and the law industry, as well as real estate, banking and finance beat writers – the firm’s specialties.
– Ken Jacobs, Managing Partner, GrayRobinson
Axia worked with GrayRobinson’s expert attorneys on media interview training, key message development and article submissions to regional and state news outlets. Axia helped GrayRobinson communicate about three firm acquisitions, new partners and associates, subject matter expertise, firm events, including a grand opening, community leader forums and its annual firm party.
With a specific objective of building publicity for its Northeast Florida expansion, Axia earned news coverage for GrayRobinson in well-read and influential media outlets such as The Florida Times-Union, The Jacksonville Business Journal, Florida Trend, Financial News & Daily Record and Jacksonville Lawyer, among others.