Rayonier
Rayonier hired Axia for public relations strategy and services for the executive and marketing teams. Axia provided spokesperson training and key message development; internal communications, strategic communications, and action plans for the Nassau County Stewardship District; and communications about organizational design and division restructures, employee training, and professional development opportunities.
The business challenge
Rayonier needed to improve its public relations strategy and services for the executive and marketing teams.
The solution
Since 2004, Axia Public Relations has provided misc. public relations strategy and services to the executive and marketing communications teams at Rayonier. The PR firm's work includes:
- Building community support, providing media relations, spokesperson training, and key message development for its real estate development and Southeast Forestry Resources division
- Internal communication for employees, including corporate executive and administration staff in towers and office parks, as well as for forestry staff in the woods and factory workers in the paper mill
- Writing a 50th anniversary publication for its employees and neighbors in Jesup, Georgia
- Providing strategic communication and action plans for its significant Nassau County Stewardship District, including its new community, Wildlight
- Communicating and promoting organizational design and division restructures, employee training, and professional development programs and opportunities