THE LAW OFFICES OF DON PHUMPHREY, JR
The Law Offices of Don Pumphrey, Jr. were referred to Axia Public Relations by trusted colleagues during a time of growth and change in the organization. To meet the expanding company’s needs, Axia crafted a new corporate identity package that included a logo, a tagline, stationery and a direct-marketing lead generation program targeted toward recently arrested citizens.
Axia earned the firm media exposure in its target markets, including a front-page client verdict news story that was picked up by the Associated Press. Today, the firm is well-positioned as one of Tallahassee, Florida’s better-known law offices.
As the Law Offices of Don Pumphrey, Jr. grew, its marketing simply did not reflect its new position. After a careful review of the firm’s goals and objectives, Axia Public Relations crafted an entirely new corporate identity, including logo, tagline, stationery package and a direct-marketing lead generation program targeting recently arrested citizens.
When Don Pumphrey Jr. successfully defended local businessman Richard Kelley Harte, Axia’s public-relations team used media advisories and news releases to manage the message and earn valuable media coverage. Within an hour, the news made national headlines when The Tallahassee Democrat posted the story online and it published a front-page article with color photography the next day. Local CBS and ABC affiliates aired the story multiple times. The Associated Press ran the story too.
Today, the firm is well positioned as one of Tallahassee, Florida’s more-known law offices.