FIRST COAST COMMUNITY BANK
First Coast Community Bank, a provider of Synovus Financial Services in the north Florida market, chose Axia Public Relations to help it gain greater penetration in Small Business Administration (SBA) loans.
First Coast Community Bank is a provider of Synovus Financial Services in the north Florida market. The bank chose Axia Public Relations to achieve greater penetration in Small Business Administration (SBA) loans.
Axia designed a direct-response and media relations campaign that targeted 400 small business owners in three counties.
The campaign directly lead to more than $2 million in new loans within 90 days. The bank retained its position as the No.1 SBA lender by more than $7.1 billion and increased its SBA lending by more than 60 percent. The bank rehired Axia to perform another SBA loan campaign targeting 4,000 businesses in six counties for the next three years.
"Axia delivered as promised. The campaign generated a great response and earned a large return on investment.”
- Chip Townsend
First Coast Community Bank, an affiliate of Synovus Financial Corp.
"A very detailed, well-developed plan with great results."
- PR industry award judge
