Announcing Florida’s largest rooftop solar arrays

A1A Solar Contracting                                                                                                                                                                                                          

When A1A Solar announced it was installing Florida’s largest private rooftop solar array, it hired Axia to handle all media relations. Axia developed a news release that it pitched to media outlets. Axia earned A1A Solar Contracting eight news articles and corresponding social media mentions.

The business challenge

When Florida’s No. 1 residential solar contractor (according to Solar Power World magazine), A1A Solar, announced it was installing Florida’s largest private rooftop solar array for IKEA, the company asked its public relations agency of record, Axia Public Relations, to handle all media relations while working with IKEA’s communications team.

The solution

Axia PR pulled facts from the construction permit and put them into digestible form to communicate the project to audiences. We developed a news release and pitched it to Jacksonville-area media outlets and national solar industry trade media.

The results

We earned A1A Solar Contracting eight news articles and corresponding social media mentions. Our media relations efforts earned more than 1,346,130 impressions and 1,888 Facebook shares and 48 LinkedIn shares among earned media coverage in Solar Power World, Jacksonville Business Journal, WOKV, and Florida Trend.