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Timing

The best results come from years of strategic and proactive PR. Therefore, Axia highly recommends clients invest in PR for several years.

Axia also recommends this four-step process:

1. Research
2. Planning
3. Implementation
4. Measure
Research & Planning Period (0-60 Days)
 
Ideas: The initial 0-60 days of the engagement will focus on research and planning to make certain that we understand your business and competitive landscape. Axia will familiarize itself with Client with the primary objective of developing a collaborative and approved strategic PR plan – including goals, target audiences, measurable objectives, strategies, ideas, tactics and tools, key messages, custom contact/media lists, editorial/industry trade/trade show calendars and corresponding timelines for activities and tasks – to guide the PR program. Axia will evaluate Client's spokespersons' experience levels and, as needed, provide one half-day training session at no additional cost – a unique offering of this PR firm. Axia will evaluate existing PR materials and update information as needed for the PR campaign. Axia will provide national media-monitoring, clipping and measurement services at no cost to Client – a unique offering of this PR firm. 
Research & Planning Period (0-60 Days)
 
Ideas: The initial 0-60 days of the engagement will focus on research and planning to make certain that we understand your business and competitive landscape. Axia will familiarize itself with Client with the primary objective of developing a collaborative and approved strategic PR plan – including goals, target audiences, measurable objectives, strategies, ideas, tactics and tools, key messages, custom contact/media lists, editorial/industry trade/trade show calendars and corresponding timelines for activities and tasks – to guide the PR program. Axia will evaluate Client's spokespersons' experience levels and, as needed, provide one half-day training session at no additional cost – a unique offering of this PR firm. Axia will evaluate existing PR materials and update information as needed for the PR campaign. Axia will provide national media-monitoring, clipping and measurement services at no cost to Client – a unique offering of this PR firm. 
Measurement Period (Quarterly)
 
Results: It takes about six months for companies to experience the initial signs of a PR campaign’s full potential. Both parties will plan to meet quarterly for evaluation sessions to discuss their mutual experience, the value received, the corresponding initial results, the anticipated future results and any recommended enhancements.

 
Renewal Period
 
The campaign shall continue until either party terminates with continued implementation as well as quarterly strategy and progress sessions as needed. 
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