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Certified news media interview training for company spokespersons

Spokespersons are the face of your organization; they have a tremendous impact on company sales and credibility. Speaking to news media requires professional training.


Axia's MediaMaster program teaches your spokespeople how to deliver successful media interviews and control the direction of news interviews and news coverage at all times. MediaMaster training is a must for newly hired and recently promoted company executives to teach them how to respond in a cool, calm, and confident manner. We’ll also provide tips on how to come across as friendly, open, and positive. In addition to message delivery, we’ll cover nonverbal communication. After just one day of training, your spokespeople will be able to put it all together, sounding and looking like real pros.


Axia offers training in full-day and half-day sessions, as well as on a quarterly, annually, and as-needed basis.


We recommend scheduling MediaMaster training sessions for CEOs, spokespeople, and subject-matter experts. You may train individually, in pairs, or with a large group, which can be an excellent team-building exercise.


Some companies whose executives have completed our media spokesperson training include FIS, the world’s largest fintech company; Adecco Group, the world’s largest professional staffing firm; Continental, one of the world’s largest automotive companies, and more.


How our training works
Our public relations firm provides slides, video examples of best and worst practices, real-life interview scenarios, and a thorough review into how the media works and what to expect when doing a news interview. Our public relations agency travels with LED studio lights and video equipment for in-person training to conduct live test interviews. Then, we replay the videos to share specific tips and real-time coaching.

Each attendee receives:
• an interactive workbook to take notes on during the live training

• the workbook to review and reference immediately before future interviews
• a media spokesperson certification from Axia Public Relations


Follow-up training sharpens your skills.

After the initial training, Axia recommends you keep your skills sharp by attending a quarterly MediaMaster program. In addition to brushing up on basics, the quarterly program covers more advanced topics.


Got questions? Get answers!

Please contact us toll-free at 888-PR-FIRM-8 (888-773-4768) to learn more and to train your management team.



Buy a spokesperson training package.

Custom full-day training

for 1-2 attendees (plus travel expenses)




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Additional attendees*

* Requires "custom full-day training" purchase

$1,000/ea. attendee



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Remote Training

2 hours of media training by video conference

$1,000 $500 per attendee (limited time only)


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of CEOs have had media training.





- Impulse Research


of CEOs say

media interviews are the most effective way to communicate a company’s message.


- Impulse Research


of CEOs say media training is valuable, and that presidents, division heads, etc. should have media training.


- Impulse Research