Katie is a strategic PR adviser for Axia’s national clients.
Clients love Katie’s positive energy and enthusiasm that she brings while working on PR campaigns. Measuring success is a key priority for Katie, as it’s important to prove the value of public relations for Axia’s clients.
At Axia Public Relations, Katie develops strategic PR plans and oversees client campaigns. Katie and the Axia team closely manage all phases of campaigns, including research, objectives, programming, and evaluation. Katie started at Axia in September 2015.
Inbound marketing certification, HubSpot
Content marketing certification, HubSpot
Client success certification, HubSpot
Google Analytics for Beginners certification
Bachelor of Science, magna cum laude, University of North Florida
Minor: public relations
Earned more than 660 million media impressions and 7,000 social media shares when The Associated Press, USA Today, Forbes, and The Weather Channel covered her client’s Puerto Rico hurricane recovery efforts
Received 30,000+ impressions for each of her tweets while managing the Twitter account of her client whose CEO appeared on CBS’ “Undercover Boss”
Earned more than 1,900 social media shares and 1.3 million media impressions for her client who announced Florida’s largest solar array installation
Katie spends much of her time outdoors in the peacefulness of the countryside with her family. She enjoys the following activities:
Camping at state parks throughout the Southeast
Canoeing on the many creeks, rivers, and springs scattered through Florida
Collecting fresh eggs from her chicken coop
Hosting dinner parties and playdates with family friends
Katie and her husband, Jake, have two sons, Jacob and Jase. Every year after Christmas, her family travels to their cabin in the Great Smoky Mountains for a week.
She drives a V8 Dodge Charger, not your typical minivan mom.
She can change a flat tire ... in heels.
She visits Savannah, Georgia, for an annual St. Patrick’s Day girls’ trip to see the green river.
She was Rodeo Queen in high school and a top youth equestrian at horse shows.
She has 15 chickens that supply an assortment of colored eggs every week.
She speaks on PR topics to University of Florida and University of North Florida students.