Growth-Driven Design: effective, data-driven website development strategy
News media ("earned media") is when you use media relations to earn the opportunity to appear in a news story. People consume news for information, education, and entertainment. In addition, we include speaking engagements, winning awards, guest appearances on podcasts, spokesperson media training, and crisis management among our PR news services.
Having a spokesperson is a vital part of media relations. We'll train your company's spokespersons to confidently build trust with the media and the public.
Making your company stand out isn't just pitching to the media. Insight℠ will position company representatives as thought-leaders, which will bring you more interest.
Social media ("shared media") is online, user-generated content. This may include social networking, online reviews, reputation management, influencer marketing, social influencer groups, questions-and-answers sites, and other sites featuring user-generated content. People turn to such media to share and discover content.
Positive reviews drive customers to your company, and negative reviews drive them away, costing you money. With your reputation at stake, how can you keep up and protect your brand on thousands of review sites? Axia Public Relations offers a revolutionary review management platform to effectively and efficiently monitor, collect, and promote your online reviews.
Online shoppers don’t trust ads anymore; they trust real people. Influencer marketing is the latest tactic that bypasses ad-blocking technology. We’ll connect your company with industry-relative influencers who promote your product or service with key messaging, audience targeting, and boosting.
Axia Public Relations designs and develops custom websites for companies that want impressive and effective sites that speak to their target audiences.
In the modern era, your website must focus on what customers want and adapt to their ever-changing needs, as well as to evolving technology. We’ll help you develop a growth-driven website.
Inbound is a web marketing methodology that is education-based rather than interruption-based. It focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive profitable customer action.
Use our certifications and search-engine-optimization industry-best practices to attract leads through fresh, frequent, and expert blog content and story-offering topics, tips, and trends
Use podcasting as a thought-leadership tool to build a strong brand and great reputation. Host interesting guests from within your organization as well as your current customers and target clients.