Maximizing Your Public Relations Investment

Axia Public Relations provides the guide to maximizing your public relations investment.
You’ve just executed a successful PR campaign and you’re riding high on positive news coverage. Now is not the time to relax and start coasting. To get maximum impact from your investment, you need to keep the momentum going – but how? In this e-book, you’ll learn 21 strategies to help you extend the reach of your PR investment from website tactics and social media posts to often-overlooked in-house opportunities and press release wire services. It’s important to keep a steady stream of news going out to create the perception that business is good. Grab the e-book today and don’t miss an opportunity to further the reach of your PR campaign.


Online Reputation Management

Effective reputation management is the art of knowing how to manage your reputation and repair it after negative comments have been made against you and your company. In an age where everyone has access to the Internet and where most use social media, people’s opinions are being heard. One negative comment can be made very public and can instantly become very prominent.


Learn Media Relations from the Media

Good media relations is the keystone of good public relations. Earned media coverage is more powerful than any form of advertising, and a positive news story is not only more credible than an ad, it will continue telling your story for years online (unlike advertising, which disappears as soon as you quit paying for it). It bears repeating that you want the media on your side, but every day, companies and inept PR firms alienate reporters, editors, bloggers and producers. It follows, then, that a bad relationship with your public relations firm can directly impact your sales and your company’s earnings.


The Essential Social Media Management Guide

Social media is a great way to make new connections, build relationships and start conversations with target audiences. The first key to social media success is to decide who those audiences are and what you hope to accomplish by engaging them.


How to Fire Your PR Firm

Have you been thinking about firing your public relations firm? Maybe you’re just not enjoying as much earned media coverage and other results as you did at the beginning of the relationship. Maybe you’re not receiving or sensing the same attention, progress and updates from your public relations firm. Maybe it’s the chemistry, or maybe you just can’t pinpoint exactly why you’re not happy with your public relations firm. Your relationship with your public relations firm is critical to your success in earning media coverage.


Managing Public Relations in a Crisis

Not having a crisis communications plan in place could mean the end of your business. Every company faces a crisis at one point or another. If handled correctly, you can minimize and even leverage it to build deeper trust with customers and the community. However, one mistake can spiral out of control, causing chaos or even irreparable damage. Axia Public Relations will work with your company to develop a comprehensive crisis plan of action. When trouble hits and emotions are running high, having a plan in place will enable you to respond with confidence.