The "power of public relations" is a great way to build your brand.
The power of PR will dwarf the ROI on advertising and many marketing efforts.
For example, a 150-word news brief about a Nashville-based logistics firm resulted in $5 million in new reoccurring revenue after a Florida executive at another company read the brief and hired the firm.
This business opportunity formed because a news item about a company carries three times the credibility and has six times the visibility of an advertisement.
Public Relations is one of the best returns on investment your [company] can make. You won’t be able to buy the kind of advertising a good PR firm can generate. – Michael Glass, advertising industry consultant
“PR — even though it is underutilized — is extremely effective when properly leveraged.” – Harvard Business School
“Axia has met and exceeded my expectations. They have delivered and continue to deliver efficiently. It is refreshing to work with such a professional and highly innovative team.”
– Marcia Danzeisen | Senior Vice President of Marketing | FIS
“You’d better get yourself a PR partner! PR is not always visible and not overnight, but it helps subtly and significantly over time.” – Tony Mikes, advertising industry consultant, speaking to advertising agencies and suggesting they need PR to grow their business
A news story about a product or service has six times the visibility and three times the credibility of an advertisement of the same size or length. – Starch Research, a research firm for the newspaper industry
A sale is 89 percent more likely when unpaid messages generate positive discussion in advance of such purchase. Such messages include news coverage, referrals and word of mouth. – Starch Research
Nearly nine in 10 (86 percent) Americans say learning about a company through news coverage is more influential and credible than seeing a company’s advertising. – Starch Research
“Anyone who pays attention to how decisions are influenced knows that PR is tremendously important.”
Eighteen hundred corporate executives say PR is more important to a company’s success than advertising. – American Advertising Federation, the professional association for the advertising industry
“Seventy-two percent of senior-level marketers said PR is most valuable in supporting product marketing and product launches.” – Advertising Age, a magazine for the advertising business
“Marketing executives said PR is the most effective marketing discipline for launching new products or services (55 percent), building awareness (52 percent), generating word of mouth (51 percent) and building brand reputation (50 percent).” – PR Week
“I can’t imagine that any firm could have gotten us as much coverage as Axi. Axia makes us feel like we’re the most important client.”
– Tyra Tutor | Senior Vice President | Adecco Group
Eighty-six percent of adults read community newspapers. – Community Newspapers Survey/NNA
“Eighty-four percent of CEOs say media interviews are the most effective way to get the company’s message across.” – Impulse Research
“Axia is one of the best in the business.”
– Mark Gurley | Co-founder and CEO | Rebounderz FRanchise and Development
“Advertising is necessary for competition… But good PR educates.” – Steve Jobs, Apple co-founder
“I have very high standards and Axia has delivered on that.”
– Mark W. Boyer | CEO | Foundation Financial Group