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The right way to measure PR

By: Katie Boyles, Strategist, Axia Public Relations

Often, public relations measurement focuses on vanity numbers and is considered taboo like talking religion and politics at a cocktail party.

 

At Axia PR, we are among the industry leaders who are creating a cultural shift in public relations reporting, measurement, and evaluation best practices.

 

During this webinar, we'll educate you on measurement, share our best practices for how to measure what matters, and show you how you can effectively measure PR and PR’s ROI at your company.