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Our Leadership Team

 

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Katie Boyles

Public Relations Strategist


Katie is a strategic PR adviser for Axia’s national clients.

Clients love Katie’s positive energy and enthusiasm that she brings while working on PR campaigns. Measuring success is a key priority for Katie, as it’s important to prove the value of public relations for Axia’s clients.

At Axia Public Relations, Katie develops strategic PR plans and oversees client campaigns. Katie and the Axia team closely manage all phases of campaigns, including research, objectives, programming, and evaluation. Katie started at Axia in September 2015.

Certifications

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Education and certifications

  • Inbound marketing certification, HubSpot

  • Content marketing certification, HubSpot

  • Client success certification, HubSpot

  • Google Analytics for Beginners certification

  • Bachelor of Science, magna cum laude, University of North Florida

    • Major: communication

    • Minor: public relations

Notable results

  • Earned more than 660 million media impressions and 7,000 social media shares when The Associated Press, USA Today, Forbes, and The Weather Channel covered her client’s Puerto Rico hurricane recovery efforts

  • Received 30,000+ impressions for each of her tweets while managing the Twitter account of her client whose CEO appeared on CBS’ “Undercover Boss”

  • Earned more than 1,900 social media shares and 1.3 million media impressions for her client who announced Florida’s largest solar array installation

Notable clients

After hours


Katie spends much of her time outdoors in the peacefulness of the countryside with her family. She enjoys the following activities:

  • Camping at state parks throughout the Southeast

  • Canoeing on the many creeks, rivers, and springs scattered through Florida

  • Collecting fresh eggs from her chicken coop

  • Horseback riding and feeding treats to the family pony, “Danny”

  • Hosting dinner parties and playdates with family friends

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Family matters

Katie and her husband, Jake, have two sons, Jacob and Jase. Every year after Christmas, her family travels to their cabin in the Great Smoky Mountains for a week.

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Surprising facts

  • Drives a V8 Dodge Charger, not your typical minivan mom

  • Can change a flat tire... in heels

  • Visits Savannah, Georgia, for an annual St. Patrick’s Day girls’ trip to see the green river

  • Was Rodeo Queen in high school and a top youth equestrian at horse shows

  • Has 15 chickens that deliver an assortment of colored eggs every week

  • Speaks on PR topics to University of Florida and University of North Florida students

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