Retail and consumer product companies maximize profits with public relations
You have a product, and you’re excited to share it with the world. You know your product can help people, solve consumer problems or even provide some joy and relief. You’ve considered advertising, but you know you need something more credible that creates a buzz and builds your brand. So what do you do? Where do you turn for expert help and advice before you blow your marketing budget?
At Axia Public Relations, we understand the consumer product/retail industry and how to get the word out about your company’s products. By partnering with us, you’ll have access to our extensive list of relationships with the news media, including the national, industry and regional media outlets.
Retail store gained national exposure on "Undercover Boss." Shoppers World, a retail store with multiple locations, sought to give back to its employees and find out what worked in its stores. Axia assisted in getting CEO Sam Dushey on the show “Undercover Boss” and then worked to secure media coverage and manage the company’s social media during live broadcasts of the show. Axia secured media coverage in more than 160 outlets, with an estimated publicity value of $1.3 million, and reached more than 42.3 million consumers. In addition, celebrities like Larry King and Montel Williams tweeted about the episode.
Axia helped restaurant and entertainment giant Dave & Buster’s launch in new market. Dave & Buster’s sought to open its newest restaurant in the highly competitive tourist market of Panama City Beach, Florida. Dave & Buster’s enlisted Axia to provide expert PR counsel and services for its launch because Axia had previously developed and led successful outreach campaigns for the company. Axia secured 41 stories that reached a target audience of more than 1.5 million people, representing more than $382,000 in earned media coverage as well as one of the company’s highest turnouts ever for comparable grand opening events.
Family entertainment center franchisor expanded with help from Axia. Rebounderz Franchise and Development, franchisors of Rebounderz Indoor Trampoline Arena, hired Axia Public Relations as it sought to increase its brand nationwide to grow its franchise units. Axia secured coverage in both industry and national publications. Additionally, Rebounderz CEO Mark Gurley became a contributing writer for the American City Business Journals, with his bylined articles publishing on more than 40 of the American City Business Journal websites and occasionally in print.
Beverage brand received 10 times return on PR investment through Axia’s earned coverage strategy. Well-known consumer beverage producer MillerCoors launched its Miller Lite Vortex Bottle and sought the use of PR to target consumers in the Southeast. Axia raised public awareness of the Vortex bottle and ultimately increased the company’s summer sales.
Axia increased awareness for Sonray Technologies’ Kulcar product in North America. Sonray Technologies hired Axia Public Relations for a three-month project to increase awareness for solar-powered car cooler-ventilators across the United States. Overall, the Kulcar product reached approximately 75.4 million consumers during the hot summer months, with an estimated assigned publicity value of more than $3.7 million.
Tech company tapped Axia for brand launch. Tappocity, a consumer-based bargain shopping website that shares revenue with purchasers, reached out to Axia for PR as it launched its brand. Axia earned Tappocity coverage in the top e-commerce publication, Internet Retailer, as well as coverage in BusinessWeek, Yahoo, EcommerceBytes, along with local media coverage in its home city. This attracted new consumers, merchants and investors to Tappocity as it launched.
Axia Public Relations improved customer reviews for air conditioning and plumbing company. For companies in business for more than 40 years, taking the leap to using PR and social media isn’t always an easy transition. Axia worked to ensure Service America was relatable to customers, maintained a presence on social media and upheld its standard of service.
Axia promoted new product launch. NiP founder and president Lee Lewis sought to gain more exposure for the product launch of the consumer packaged goods brand NiP Energy Dip. He wanted to educate consumers about NiP Energy Dip as a tobacco-free alternative to traditional chewing dip. NiP Energy Dip gained notable coverage in publications like Convenience Store News, Possessed by Caffeine, KilltheCan.org, The Florida Times-Union, Missouri Sports Journal and The San Francisco Chronicle.
Urgent care clinic sought improved website to appeal to patients. Velocity Care Urgent Treatment Center sought to create a new, mobile friendly website to appeal to current and future patients. Axia Public Relations developed a new website and implemented an inbound marketing campaign for the company. Axia increased Velocity Care’s website visits by 188 percent from July 2015 to January 2017 as well as increasing blog views by 470 percent and converting 2,334 visits to the website from social media.
Insurance agency went from startup to national franchisor with help from PR. Brightway Insurance enjoyed 50 percent year-over-year organic growth and significant value from investing in Axia Public Relations for more than seven years to build its brand. Successful PR and media coverage pushed Brightway Insurance as a thought-leader in the franchise and insurance industries at both the regional and national levels.
The Brown-Forman Corporation trusted Axia Public Relations with its Southern Comfort brand. Axia positioned Southern Comfort’s celebrity chef and “America’s Chief Entertaining Officer” Tim Laird as an expert on tailgating and football food. Axia earned coverage for the brand through Northeast Florida and Southeast Georgia media outlets leading up to the 2013 Florida-Georgia rivalry football game to promote Southern Comfort’s Tailgate Zone during the game.
Once you’ve achieved some success, like our clients have, and your consumer products company is growing, it’s critical in today’s digital world to monitor your online presence. To help you keep up with your online reputation and reviews, Axia has ReviewMaxer software that will track online reviews from 500+ review sites for quick and easy managing. With ReviewMaxer software, in minutes you will know exactly what people are saying about your business and have a way to encourage more positive reviews.
At Axia Public Relations, our team of PR experts can create a public relations strategy to help you earn the exposure you need using the news media and media relations to expand your retail and consumer product company. Partner with us today to attract more customers, build your brand and maximize profits.
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