A PR firm with a conflict referred Estrella Engineering, a mechanical engineering firm, to Axia Public Relations for help in increasing its revenue. Axia developed a targeted direct-response program throughout the southeast United States to reach the top prospective clients. By positioning the professionals at Estrella as “subject-matter experts,” Axia earned media coverage in industry and target geographic news outlets, including a half-page, full-color profile of Larry Estrella in The Florida Times-Union, the prominent daily newspaper serving its target geographic market, and other business and industry news stories detailing the firm’s projects.
Annandale Millwork/Allied Systems helps residential and commercial builders construct better buildings in a fraction of the time it takes with conventional methods. When the company opened its new factory in northeast Florida, Annandale Allied executives sought Axia’s help to develop a new and improved brand presentation nationwide that showed its revolutionary benefits in action.