Success stories are how we demonstrate our case for the power of public relations. Each business challenge is unique, so we develop custom strategies for every project and program. We provide news media, social media, and web media services for regional and national companies in a variety of industries – and the results speak for themselves.
COMPASS GROUP/POSEIDON HOTEL VENTURES
Compass Group and Poseidon Hotel Ventures hired Axia to educate the local community and gain public approval for a proposed SpringHill Suites by Marriott hotel in New Smyrna Beach. Axia communicated the hotel’s positive economic impact to regional media. With Axia’s help, the proposed plans were able to move forward.
MARINE INDUSTRY ASSOCIATION OF NORTHEAST FLORIDA
Seeking to increase attendance and generate more revenue from its St. Augustine Boat Show, the Marine Industry Association of Northeast Florida hired Axia Public Relations. During the campaign, Axia implemented an integrated marketing plan which included print ads, billboards, news releases/media coverage, electronic billboards, event program content, electronic ads and a website to publicize the boat show.
MillerCoors sought out Axia PR to raise public awareness of Miller Lite’s new Vortex bottle and ultimately increase its summer sales. Axia created publicity leveraging the power of local media, a celebrity, and a charity. Axia returned MillerCoors’ investment more than 10 times with positive news and social media coverage.