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Case Studies - We've got this!

Announcing the Sunshine State’s largest rooftop solar array

Posted by Axia Public Relations

A Florida-based reisdental solar contractor had gained a contract to install the largest solar array in the state. To help with media relations, they turned to Axia Public Relations to get the word out on their project. This gained the company over one million impressions for the company and their project.

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Topics: Engineering, B2C, Florida, Small Companies, Construction, High Tech, green tech, Events, Consumer Goods, Real Estate, B2B, private companies, medium companies, Large Companies, Local PR, Jacksonville, Technology, NewsBureau, News Release, Press Release, Media Relations

Foundation uses Florida PR firm to earn positive publicity for helping Florida’s underinsured

Posted by Jason Mudd

The Blue Foundation, a philanthropic affiliate of Florida Blue with a mission to improve the health and well-being of Floridians and their communities, contacted Axia Public Relations to achieve more recognition for its worthy causes. In order to help the Blue Foundation achieve its goals, Axia initiated a statewide public relations campaign reaching community, health care and health business reporters in each market as well as preparing investor presentations and handling event management.

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Topics: Media Relations, Non-Profit, Professional Services, Large Companies, private companies, Health, Florida, B2C, philanthrophy, Medical, Insurance

Axia positions Special Counsel as legal staffing “subject matter experts”

Posted by Jason Mudd

When Adecco Group (ADEN:VTX), formerly MPS Group (NYSE: MPS), wanted to boost awareness of its legal staffing unit, Special Counsel, the largest legal staffing company in America, it called Axia Public Relations. Axia helped establish company spokespersons as “subject matter experts” on legal trends, staffing and employment.

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Topics: Media Relations, Legal, Thought Leadership, Professional Services, Large Companies, B2B, staffing firm, Public Companies

PR Firm serves up a new title sponsor

Posted by Jason Mudd

 

Octagon, the world’s largest sports marketing firm, selected Axia Public Relations to find a new sponsor its Women’s Tennis Association event in Northeast Florida. In order to gain the expsoure Octagon needed to spread the news of this unique opportunity, Axia reached out to Sports Illustrated and USA Today along with many other news outlets. By the end of its campaign, Axia gained more than a half-million dollars in earned media coverage that generated the leads required to secure a new title sponsor.

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Topics: Most Popular Case Studies, National, Sports, Public Companies, Large Companies, medium companies, B2B, staffing firm, sponsorships

University increases MBA enrollment by 50%

Posted by Jason Mudd

At the recommendation of a delighted client, the CEO of a Fortune 5000 global company and incoming board chair, Jacksonville University received $10,000 matching funds from that chairman's company to launch an image campaign to improve the local public perception of Jacksonville University.

 

After that successful endeavor, JU sought out Axia Public Relations to dramatically increase enrollment in its adult degree programs (ADP) and various master’s degree programs. Axia implemented an integrated campaign that included direct marketing, print, radio, television and earned media coverage, as well as a strong online program.

 

From Axia’s campaign, JU saw a 50-percent increase in MBA and ADP enrollment.

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Topics: Media Relations, Professional Services, Jacksonville, medium companies, private companies, B2C, education, economic development, National, Inbound Marketing, Special Projects, Large Companies, Crisis Communications, Branding, Consumer Services, Reputation Management

Synovus turns to Axia for internal and external collateral materials

Posted by Jason Mudd

When Synovus combined its Commercial Lending and Asset Based Lending business units to become Synovus Capital Finance, it needed new collateral materials to launch the new division and engage employees and customers.

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Topics: National, Financial Services, Public Companies, Corporate Communications, Large Companies, Consumer Services, B2B, B2C

Miller Lite receives 10x return on PR investment through Axia’s earned coverage strategy

Posted by Jason Mudd

Just as it was launching its new Miller Lite Vortex bottle, MillerCoors reached out to Axia Public Relations for help in targeting a specific audience in the Southeast for its unique consumer packaged good product launch, the Vortex bottle. MillerCoors sought Axia to raise public awareness of the Vortex bottle and ultimately increase its summer sales.

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Topics: National, Consumer Goods, Food Beverage, product launch, Public Companies, Large Companies, B2C, Travel and Tourism

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