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PR firm repairs client's image, and revenue increases by 1,200 percent

Posted by Axia Public Relations

A national mortgage broker's negative online reputation was costing it $20,000 per day in documented lost sales. The firm called on Axia Public Relations to fix its image and turn around the company's reputation.

 

Within 24 months, the national mortgage company saw big results:

  • A 1,200 percent increase in annual revenue
  • Positive earned media coverage (3,903 articles generated)
  • 20 awards celebrating the company and its business practices
  • A complete reversal in public perception from negative to positive

All this came from removing seven negatives from the first two pages of Google's search engine results and the company enjoying a completely clean SERP on the first six pages.

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Topics: Media Relations, Reputation Management, Most Popular Case Studies, National, Social NetWork, Thought Leadership, Financial Services, Awards, Crisis Communications, Spokesperson Training, B2C, Insurance, Mortgage, Taxes, accounting/taxes, Consumer Services, Digital PR, Featured, SEO, Social Media, NewsBureau, MediaMaster, Retail, Professional Services, Jacksonville, medium companies, Large Companies, private companies, Real Estate, Avalon

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