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Case Studies - We've got this!

PR Firm helps hotel developer win town’s approval

Posted by Jason Mudd

 

 

 When residents of New Smyrna Beach, Florida, wanted to put the brakes on a proposed 114-room hotel, investor and developer Poseidon Hotel Ventures sought to sway public opinion.

Poseidon Hotel Ventures enlisted public relations firm, Axia Public Relations, based on strong referrals and previous business relationships, for a public relations campaign to educate the community and gain public approval. 

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Topics: Media Relations, Consumer Services, B2C, Local PR, Travel and Tourism, Construction, hotel, Public Involvement

141 million earned media impressions for low-level laser treatment product launch

Posted by Axia Public Relations

Erchonia Corporation, a world leader in low-level laser technology, created the low-level laser category when it received an FDA 510(k) market clearance for low-level lasers. It was the first company to receive this FDA 510(k) distinction – a premarketing submission to the FDA that demonstrates that the device is safe and effective. It’s the most rigorous type of device-marketing application the FDA accepts.

More than 35 million people seek treatment for onychomycosis (nail fungus). After receiving FDA 510(k) approval, Erchonia launched its newest low-level laser treatment: Lunula. The company sought to use the power of public relations to accomplish two things: increase exposure through earned media coverage about its newest low-level laser among the medical community and share the knowledge with consumers who suffer from nail fungus.

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Topics: Media Relations, National, High Tech, Consumer Goods, NewsBureau, Technology, Consumer Electronics, product launch, Beauty, medium companies, private companies, Health, Consumer Services, B2B, B2C, Medical, Medical Tech

University increases MBA enrollment by 50%

Posted by Jason Mudd

At the recommendation of a delighted client, the CEO of a Fortune 5000 global company and incoming board chair, Jacksonville University received $10,000 matching funds from that chairman's company to launch an image campaign to improve the local public perception of Jacksonville University.

 

After that successful endeavor, JU sought out Axia Public Relations to dramatically increase enrollment in its adult degree programs (ADP) and various master’s degree programs. Axia implemented an integrated campaign that included direct marketing, print, radio, television and earned media coverage, as well as a strong online program.

 

From Axia’s campaign, JU saw a 50-percent increase in MBA and ADP enrollment.

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Topics: Media Relations, Reputation Management, National, Professional Services, Crisis Communications, Special Projects, Branding, Jacksonville, Large Companies, medium companies, private companies, Consumer Services, B2C, Inbound Marketing, education, economic development

PR Firm and earned media coverage reaches 1.2 million potential credit union members

Posted by Jason Mudd

Jax Federal Credit Union, looking to promote its transition to a community credit union, looked to Axia Public Relations to generate media exposure. During its campaign, Axia wrote news releases and leveraged current media contacts to announce the credit union’s new “open membership” and publicized JFCU’s first building purchase to further solidify the company’s community presence in Jacksonville, Fla. The end result was positive earned media coverage for JFCU in The Florida Times-Union, Jacksonville Business Journal and the Financial News and Daily Record.

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Topics: Media Relations, Financial Services, product launch, Branding, Jacksonville, medium companies, private companies, Consumer Services, B2C

C1 Advantage Checking Program makes a splash on TV, Radio, Internet and more

Posted by Jason Mudd

Already an Axia Public Relations client, Community First Credit Union, with a goal of capturing additional members by launching an innovative rewards-based checking product, turned to Axia for additional services. Axia created two brand-response television spots that drove up membership and enrollment in the C1 Advantage Checking program. The result included 746 new members, 387 new accounts from current members and 3,118 converted accounts from current members.

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Topics: Media Relations, Financial Services, Jacksonville, medium companies, private companies, Consumer Services, Florida, B2C

Synovus turns to Axia for internal and external collateral materials

Posted by Jason Mudd

When Synovus combined its Commercial Lending and Asset Based Lending business units to become Synovus Capital Finance, it needed new collateral materials to launch the new division and engage employees and customers.

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Topics: National, Financial Services, Public Companies, Corporate Communications, Large Companies, Consumer Services, B2B, B2C

Bank launches new campaign and nets $14.5 million in deposits

Posted by Jason Mudd


First Coast Community Bank chose Axia Public Relations to raise awareness of a new high-yield account. Axia delivered with a comprehensive integrated campaign that netted millions of dollars in new deposits.

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Topics: Most Popular Case Studies, Financial Services, product launch, Public Companies, medium companies, Consumer Services, Florida, B2C

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