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Case Studies - We've got this!

Axia earns increased market share, sales boost for staffing firm

Posted by Jason Mudd

Incepture, a specialized staffing agency with a vision of providing top talent and service excellence for clients, sought to expand its comprehensive suite of staffing, consulting and managed solutions to targeted markets on the East Coast. Born out of the health care and information technology sectors, Incepture had an unmatched depth of industry knowledge, experience and expertise and aimed to become the go-to expert on staffing for healthcare, information technology and financial services as it continues to expand into additional markets.

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Topics: Media Relations, Thought Leadership, Professional Services, Small Companies, Awards, medium companies, private companies, Speaking, Health, B2B, staffing firm

Axia positions Special Counsel as legal staffing “subject matter experts”

Posted by Jason Mudd

When Adecco Group (ADEN:VTX), formerly MPS Group (NYSE: MPS), wanted to boost awareness of its legal staffing unit, Special Counsel, the largest legal staffing company in America, it called Axia Public Relations. Axia helped establish company spokespersons as “subject matter experts” on legal trends, staffing and employment.

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Topics: Media Relations, Legal, Thought Leadership, Professional Services, Large Companies, B2B, staffing firm, Public Companies

Florida PR Firm Axia Publicizes Florida Law Firm GrayRobinson’s Expansion

Posted by Jason Mudd

Long-term Axia client Brightway Insurance referred GrayRobinson, one of the most reputable corporate Florida law firms, to Axia Public Relations to get the word out about the firm’s expansion throughout Florida. Axia implemented a detailed public relations campaign and conducted media interview training and developed key messages and article submissions to regional and state news outlets. During its campaign, Axia earned news coverage for GrayRobinson in well-read and influential media outlets such as The Florida Times-Union, The Jacksonville Business Journal, Florida Trend, Financial News & Daily Record and Jacksonville Lawyer, among others.

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Topics: Media Relations, Legal, Thought Leadership, Professional Services, medium companies, private companies, B2B, Florida, grand opening

PR Firm delivers star clients for engineering firm

Posted by Jason Mudd

A PR firm with a conflict referred Estrella Engineering, a mechanical engineering firm, to Axia Public Relations for help in increasing its revenue. Axia developed a targeted direct-response program throughout the southeast United States to reach the top prospective clients. By positioning the professionals at Estrella as “subject-matter experts,” Axia earned media coverage in industry and target geographic news outlets, including a half-page, full-color profile of Larry Estrella in The Florida Times-Union, the prominent daily newspaper serving its target geographic market, and other business and industry news stories detailing the firm’s projects.

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Topics: Media Relations, Professional Services, Small Companies, private companies, B2B, Engineering, Construction, Jacksonville, mechanical engineering, Local PR, Website, Real Estate, NewsBureau, Regional

Turfgrass Scores a Hole-in-One, earning more than 20x its PR Investment

Posted by Jason Mudd

Turfgrass America, a leading national provider of greens grass to golf courses, selected Axia Public Relations to help market its new MiniVerde putting surface, which not only ranked first nationally in ultra-dwarf bermuda grass, but The Players also debuted it in its PGA Tour tournament. With a small budget and a timeframe tighter than the Sawgrass fairways, Axia earned the equivalent of more than $63,000 in advertising dollars in just 30 days.

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Topics: Media Relations, National, Sports, Small Companies, product launch, medium companies, B2B, landscaping, farming, Agriculture, golf

PR Firm serves up a new title sponsor

Posted by Jason Mudd

 

Octagon, the world’s largest sports marketing firm, selected Axia Public Relations to find a new sponsor its Women’s Tennis Association event in Northeast Florida. In order to gain the expsoure Octagon needed to spread the news of this unique opportunity, Axia reached out to Sports Illustrated and USA Today along with many other news outlets. By the end of its campaign, Axia gained more than a half-million dollars in earned media coverage that generated the leads required to secure a new title sponsor.

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Topics: Most Popular Case Studies, National, Sports, Public Companies, Large Companies, medium companies, B2B, staffing firm, sponsorships

141 million earned media impressions for low-level laser treatment product launch

Posted by Axia Public Relations

Erchonia Corporation, a world leader in low-level laser technology, created the low-level laser category when it received an FDA 510(k) market clearance for low-level lasers. It was the first company to receive this FDA 510(k) distinction – a premarketing submission to the FDA that demonstrates that the device is safe and effective. It’s the most rigorous type of device-marketing application the FDA accepts.

More than 35 million people seek treatment for onychomycosis (nail fungus). After receiving FDA 510(k) approval, Erchonia launched its newest low-level laser treatment: Lunula. The company sought to use the power of public relations to accomplish two things: increase exposure through earned media coverage about its newest low-level laser among the medical community and share the knowledge with consumers who suffer from nail fungus.

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Topics: Health, product launch, Technology, High Tech, Medical Tech, National, Beauty, Media Relations, NewsBureau, Medical, B2B, private companies, medium companies, Consumer Goods, Consumer Services, Consumer Electronics, B2C

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