The Public Relations Blog

The dos and don’ts to writing an effective lede

Knowing inverted pyramid and the five Ws/H will set you up for success.


The first few sentences of your story are everything. They state the facts, set the mood, and grab your reader’s attention. When written correctly, they capture the heart and soul of your story and convince your reader why what you’re saying matters. When written incorrectly, the reader may leave your page, click on a new site, or possibly lose interest in your company’s work altogether. 


So what are these first few sentences, and how do you write them effectively?

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Topics: public relations, PR tips, writing



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