The Public Relations Blog

Strategic insights provide valuable data to direct tactics and objectives for your public relations campaign.

Axia Public Relations specializes in news media, social media, and web media. Your company’s strategic PR plan may include all three categories.

Keeping your company’s website updated is an important factor in driving traffic and revenue. According to Adobe, given 15 minutes to consume content, two-thirds of people would rather read something off a beautifully designed page than plain text. Fifty-one percent of people feel that “thorough contact information” is the most important element missing from many company websites. Thirty-nine percent of people will stop engaging with a website if images won’t load or if they take too long to load.

Learn what they really think about your press releases

Have you ever wondered what happens to your press release after you send it off? Those who attended Axia Public Relations’ latest webinar, “Confessions of CNN Producers,” learned what the journalists and producers at this media giant really think about the information they receive. You can access a recording of the event here.

Getting your company on CNN may be difficult, competitive and challenging, but it is absolutely possible. You just have to know why many pitches fail and avoid making those same mistakes.

Join the public relations webinar that will demonstrate why your company needs CNN’s attention

Obtaining national media coverage for your company takes hard work, persistence and knowing the right people, but the benefits far outweigh all the effort. Pitching to a specific national news outlet like CNN takes special know-how. Join Axia PR for a live, one-of-a-kind webinar featuring true confessions of a CNN producer on Thursday, Nov. 6 at 2 p.m. Click here to register.

Discussions will include how companies and public relations firms can increase the chances that CNN will accept their pitches and what the producers are really looking for in those pitches. If you have not already put CNN on your media list, knowing more about the news giant might change your mind.

Join this PR webinar and learn how anything is possible with the right pitch

For decades, CNN has been the recognized leader in 24-hour news programming. It seems impossible for you to get your company or CEO featured on the network, right? Or is it? Register now for Axia Public Relations’ new webinar, Confessions of a CNN Producer, going live on Thursday, Nov. 6, at 2 p.m., to find out.

How to pitch to Franchise Times magazine

If your company has anything to do with the franchise industry, Franchise Times magazine is the publication for you. This was the foremost message conveyed during Axia PR’s "Meet the Editor" webinar featuring Franchise Time's Executive Editor Nancy Weingartner. You may watch the Franchise Times "meet the editor" webinar recording and learn about how to get your company or clients into a magazine that focuses on numerous fields under the franchising spotlight.

Why you should add Franchise Times readers to your target audience

For entrepreneurs hoping to start franchises and potential business owners looking to purchase them, there is Franchise Times, the recognized leader for news and information about the franchise industry.  

Michael Politz, executive editor and publisher of Food & Beverage Magazine, wants to build a relationship with those in the industry and help you be successful. To get started, he encourages entrepreneurs, PR professionals and foodies alike to submit information and stories to his magazine.