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The Public Relations Blog

Don’t let your superstar company speaker go unnoticed; promote today!

3 ways to market your company’s speaker

Speaking engagements are a terrific way to increase your company’s visibility and enhance your reputation. Perhaps your company’s speaker is captivating and delivers presentations that are engaging and informative. When your speaker can get in front of an audience, you know the results will be positive for your company. However, your speaking engagements are few and far between, leaving you wondering: What is the best way to promote my company’s speaker?

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Topics: Featured, Public Relations, Speaking

6 proven steps to rock your speaking engagements

How to connect with your audience at public speaking events

Public speaking engagements are your opportunity to deliver your company message personally to your key audience. Whether you’re announcing a new product, holding a news conference or even responding to a crisis, you want to make a positive impression and establish connection and understanding with your key stakeholders.

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Topics: Featured, Public Relations, Speaking, Spokesperson Training, MediaMaster

5 things you can learn from the Oscars about public relations

Get some of the same excitement and attention for your own company

The Academy Awards represent Hollywood’s biggest night. It’s a celebration of a year of movies that inspire, entertain, educate and explain the world around us. What you may not realize is that the Oscars also provide public relations lessons your company can use.

  1. Remember timing makes all the difference.

Although they create and release movies throughout the year, studios save their most buzz-worthy films for October through December so they can be fresh in the minds of the voting academy. They also seek media recognition for the film ahead of time, such as a nomination from the New York Film Critics.

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Topics: Featured, Public Relations, Media, Speaking

Your company spokesperson messed up. Now what?

Use these PR tips to get back on track

Many executives shy away from any type of public speaking task due to fear of humiliation or embarrassment. However, if you avoid speaking in public, you do a disservice to your company, and you miss out on important opportunities for increased visibility and engagement with vital audiences. With tips and training from public relations, you can learn to correct mistakes or avoid them altogether.

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Topics: Featured, Public Companies, Speaking

Use public speaking to build your brand, credibility and sales

Make points, friends and profits with this often forgotten tool

You have been invited to speak at an industry or community event and you are declining the invitation … again. Well, you might change your mind once you understand how public speaking can build your company’s brand, credibility and sales.

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Topics: Featured, Public Relations, Speaking

6 steps to putting a face on your brand

Use PR to show who you really are and attract more customers

Everything your company does and everything people say about your company defines your brand. Therefore, it is important to determine what you stand for, how you want customers to see you and make sure all communications and initiatives support that. But, how do you put a face on your brand?

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Topics: Featured, Public Relations, Social Media, Speaking

5 ways speaking engagements can grow your business

Speaking publicly in front of large audiences on topics within your area of expertise can help you increase your brand visibility and grow your business. How do speaking engagements secure more business for you?

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Topics: Featured, Public Relations, Speaking, Spokesperson Training

How to make the most of speaking engagements

If you are not using this PR tool, you are missing out on the chance for increased exposure

An organization has asked you to be a speaker at an event. Maybe you’re wishing you didn’t answer the phone. Perhaps you can think of an excuse to get out of it. Instead of dreading a speaking event, use these public relations tips to help you make the most of the opportunity.

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Topics: Public Relations, Featured, Speaking

Public speaking opportunities = visibility + value

Let PR show you how to increase your speaking engagements

Some say that gaining knowledge is the first step toward wisdom and sharing it is the first step toward humanity. Your experiences and the lessons you have learned from your time in business are valuable, and one of the best ways to share them is through public speaking.

In addition to providing a benefit to your audience, you can also use public speaking to reap rewards for your company. With help from PR, you can discover the importance of public speaking and how to book numerous engagements throughout the year.

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Topics: Featured, Public Relations, Speaking

Speaking engagements: Good for your brand, good for you

5 ways you and your company benefit from public speaking

Speaking engagements – whether through a webinar or industry conference – come with many professional benefits. Sure, they take time to coordinate, plan and prepare, but the recognition and connections are worth it. Here are some specific benefits to speaking in public.

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Topics: Featured, Public Relations, Spokesperson Training, Speaking, MediaMaster

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