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The Public Relations Blog

3 ways to increase engagement on your business’ LinkedIn page

Keep your LinkedIn page active

In the past, people treated LinkedIn simply as a tool for professionals to network with each other. Times are changing. Business pages are now important tools for sharing news about a company and for attracting professionals – as supporters, employees or potential employees – to the company.

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Topics: Public Relations, Featured, Social Media, Social NetWork, Inbound Marketing

How not utilizing Google+ could harm your business

If you ignore Google, it may ignore you!

By Jason Mudd, APR

Your company has followed all the smart advice about making the most of social media for business. Most likely, you have hired a social media manager (or outsourced one) who ensures that you have a constant presence on Facebook, Twitter, LinkedIn and maybe even Instagram and Pinterest. You may also have some videos on YouTube. What about Google+?

Many companies have neglected Google+ because they feel it’s still new and unpopular. However, there are several reasons why you need to give this platform more than a passing glance. In fact, I would go so far as to say that Google+ should move to the front of the line when it comes to the social media focus for your business. Heres why:

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Topics: Public Relations, Featured, Social NetWork, Inbound Marketing

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