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The Public Relations Blog

March Madness isn’t exclusively about hoops

It’s prime time to ‘bracket’ your public relations efforts

Here we are mid-March and mid-NCAA Tournament, which we affectionately call March Madness. College basketball fans (myself included – go Syracuse!) complete brackets in the hope of seeing their favorite teams earn a spot in the Final Four. I’ll admit it: I’m regularly glued to the screen during these few weeks. In watching the start of the Madness though, it occurred to me that the timing aligns well with the end of the first quarter, when many companies begin to consider forecasts, budgets and expectations. The first 90-day overview outlines successes, patterns, challenges and even opportunities.  

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Topics: PR Opportunities, Earned media

6 tips for PR students to achieve success

Advice for students planning a public relations career

The school year is in full swing, and public relations students are likely juggling multiple class projects and thinking about the thing that’s on most college students’ minds: getting a job after college. Here are six tips to help students secure a great job in PR.

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Topics: Public Relations, Featured, PR Opportunities

How to get on Undercover Boss (and the surprise benefits)

(Editor's note: Our PR firm helps corporations and their CEOs/leaders get on TV and bosses get on TV shows like Undercover Boss. We are unable to help employees nominate their companies for Undercover BossCEOs and marketing/PR chiefs should call us if they'd like to be on the show.)

Recently, we received a call in our office from the casting coordinators of CBS’ hit show Undercover Boss. She found us through our blog (which means we’re doing good things as far as search engine optimization), and she noticed that we have some amazing clients. She suggested our clients participate in the show.

Here’s the lowdown I got on how companies get on Undercover Boss:

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Topics: Public Relations, Featured, PR Tips, PR Opportunities, Undercover Boss

Remarketing Your PR for Maximum ROI

Great public relations means your company is already enjoying positive coverage in the media. But even if every major media outlet on Earth covered your story not everyone would see it.

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Topics: Digital PR, Media Relations, Public Relations, PR Opportunities

Smart PR Meet Social Media – Haven’t We Met Somewhere Before?

by Jason Mudd, APR

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Topics: Digital PR, Public Relations, PR Opportunities, Social Media

Troubled Skies: Three PR Must-Dos Airlines Can Carry Out Now

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Topics: PR Opportunities, Videos, Crisis Communications

PR Opportunities - Obesity as a Disease

PR Opportunities: Obesity as a Disease — The Weighty PR Implications

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Topics: Public Relations, PR Opportunities

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