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The Public Relations Blog

Is blockchain for public relations?

Blockchain has received a lot of attention in recent months, especially after the explosive growth of bitcoin and other cryptocurrencies in December. Many people associate blockchain solely with financial applications. Others see potential for blockchain technology in nearly all aspects of life. It’s helpful to have a basic understanding of what blockchain is in order to thoughtfully consider how it may help your company, including your public relations efforts.

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Topics: Investment, Financial Services, High Tech, Earned media

If your business is technology, consider PR

Public relations can do wonders for any business. However, there are plenty of technology professionals who could care less about marketing and often consider it a waste of resources.

It comes down to a discrepancy in priorities. Engineers and technology aficionados alike want resources dedicated to building, designing, developing and coding; meanwhile, venture capital firms, angel investors, boards of directors and executives charged with creating reputations, building brands and increasing bottom lines would much rather focus on new business development, marketing and sales.

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Topics: Public Relations, Featured, High Tech

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