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The Public Relations Blog

5 PR tips for technology B2B companies

Unlike consumer-facing companies, like Dunkin’ Donuts and Nike, the technology B2B space is often niche or super-techy, making public relations efforts a bit more challenging. Tech B2B companies don’t require recognition from the average Joe or Jane. Instead, they look to other companies that benefit from their product offerings, which typically exist within the enterprise, cloud or back end. Even so, audiences for news from B2B companies consist of potential customers, media and, of course, analysts. Therefore, to gain greater profile in the minds of potential customers and other key demographics, B2B companies desiring a more aggressive PR push should consider the following tips to get the ball rolling.

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Topics: Featured, Public Relations, Earned media

‘This Is Us’ fire creates social media storm and PR crisis for Crock-Pot

Communication tips for what to do when your brand unexpectedly ‘catches fire’ and you need to calm consumers

This week, NBC’s “This Is Us” gave viewers an emotionally gripping episode that seriously tugged their heartstrings. It also sent many to their cupboards to dispose of a kitchen appliance that was the terrifying catalyst for one of the show’s biggest tragedies. The villainous appliance? A Crock-Pot.

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Topics: Featured, Public Relations, Crisis Communications, Shared Media

How Tom Brady’s thumb strategically directed PR

3 tips for using an unexpected event to earn positive media coverage

Football fans across the nation found themselves riveted last week by a digit. It was a strange deflection from the anticipated rivalry set to play out this past weekend as the New England Patriots took on the cinderella Jacksonville Jaguars.

A thumb stole center stage.

What does a thumb have to do with public relations you may ask?

Tom Brady, widely recognized as a superior athlete, Gisele’s husband and first string quarterback for the New England Patriots, injured his thumb during a practice prior to the scheduled playoff game. The injury itself isn’t really the news. How the injury became news is.

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Topics: Featured, Public Relations, PR Tips, Earned media

The do’s and don’ts of contacting journalists

Learn the best methods of establishing relationships with media representatives

Email is a terrific way to pitch to journalists. Most people use this tool to communicate – it saves time and it’s efficient. So how can you ensure that media representatives open your email pitch instead of instantly deleting it? While there’s no definitive answer, you can increase your chances of connecting with journalists if you follow these do’s and don’ts in your emails:

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Topics: Featured, Public Relations, Media Relations, Earned media

What is your Wall Street Journal headline?

When I worked in Silicon Valley, a front-page story in The Wall Street Journal was the “ungettable get.” Our teams would persevere for weeks trying to figure out a way to get their venture-backed technology startup onto the front page of the Dow Jones-owned media outlet. Our efforts often felt futile, as the Journal covers mostly business news with significant financial or industry-shattering impact.

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Topics: Featured, Public Relations, Media Relations, Earned media

3 ways to create media pitches that get results

As numerous public relations firms have predicted since the beginning of the year, a key facet to every successful campaign in 2018 will be the story. From cave drawings and legendary tales to biblical passages and novels, the art of storytelling captivates us. And the foundation of all good stories, of course, is the unexpected adventure contained within.

The ability to craft unique narratives seeps through the souls of PR professionals. We look beyond what everyone else sees and often unearth unexpected elements that make our clients’ stories come to life. From those nuggets, we create unique stories to share with key demographics as well as the media.

How do companies discover the useful snippets necessary for a unique, creative and authentic corporate narrative?

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Topics: Featured, Public Relations, Media Relations, Earned media

7 ways HubSpot makes blogging easier to manage

A few years ago, Axia Public Relations made the transition to HubSpot, a developer of inbound marketing software products, and we’ve been tremendously pleased with the results. One of the biggest reasons our team enjoys HubSpot so much? It gives us the ability to manage all our clients’ blogs as well as make updates to various website pages. We like HubSpot’s blog functionality and manageability so much that we think you should start using it too! We listed our top seven reasons we love HubSpot below so you can see why we’re hooked!

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Topics: Featured, Public Relations, Blog, Online Public Relations, Owned media

14 ways to save money with a PR firm

Every company wants to save money. However, no company ever grew from cutting its public relations efforts. There are smarter ways to save.

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Topics: Featured, Public Relations, PR Tips, Earned media

Should you schedule your social media content?

Learn when to schedule content and when to post in real time

Scheduling social media content has many advantages:

  • Create consistency
  • Publish in multiple time zones
  • Publish on the weekends and holidays
  • Plan ahead

You can schedule content for your company using social media publishing software like Hubspot. There are factors you should consider when you schedule content in advance. Here are answers to some common questions about scheduling content.

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Topics: Featured, Public Relations, Social Media, Online Public Relations, Shared Media

3 things you should know about inbound marketing

Axia Public Relations teaches you how to market efficiently and effectively in its new inbound marketing book

Business leads are what keep a company growing. As your leads dwindle, so do sales. Some companies are still pushing their messages out in order to bring customers in, and it isn’t working. Perhaps you’ve realized that your online presence is static – that your company isn’t achieving the results it seeks – and you want to do something different. What else is out there?

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Topics: Featured, Public Relations, PR Tips, Inbound Marketing, Owned media

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